Friday, November 28, 2014

Lining Up for Shoes in Shanghai

Not far from the M&M's World in Shanghai, yesterday I saw a long line of people outside a store for a globally popular brand. They weren't waiting to buy iPhones.

line of people outside a Nike store in Shanghai

Instead, they were waiting outside a Nike store to reserve the opportunity to buy a special limited edition global rerelease of classic Air Jordan sneakers available today. It is a small example of how Apple isn't the only American multinational company which can generate a line in China.

Later that night, a store salesperson told me they only had 300 shoes available there and all were already accounted for. It would be interesting to know how many of the customers planned to later resell the shoes.

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