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| 1st floor of Buynow and lower level of Metro City |
Recently at the Buynow (百脑汇) electronics shopping center in Shanghai's Metro City mall, I saw a Microsoft store set in two separate locations. I didn't see any reason to assume it was a "fake", and Microsoft's store finder identifies this shopping center as holding one of the 18 stores it currently lists in China. Much of the store space and a nearby promotion focused on the Xbox. There were tables with Surface tablets and Windows Phones as well. Notably, other than the Xbox games, I didn't see any software for sale.
I will refrain from commenting further*. After sharing so much in the past about the many unauthorized Apple stores in China and the Android store in Zhuhai, I just figured I would take advantage of this opportunity to throw in a few Microsoft store scenes for some balance and a small taste of what Microsoft is now doing in China.
*Disclosure: I previously worked as a user experience researcher for Microsoft China.
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