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Monday, September 18, 2017

Mistaking All at a Shopping Mall in Foshan

For a brief amount of time on a recent day, I thought the two shopping centers in Zhuhai with signs stating "All you can get here" and "All is here" had been upstaged by a mall in Foshan — a city bordering Guangzhou and not far away from Zhuhai. But then I looked at another sign and realized I was not now at the All Shopping Mall. Instead, both of the Ls in "All" were actually the number one.

A11 Shopping Mall sign in Foshan


I am tempted to argue the A11 Shopping Mall should have a used a font in their logo which makes a clear distinction between the two characters. But I would like to hear their logic for this design. Perhaps the similarity is intentional, though that isn't necessarily a good justification.

In any case, their online presence does clearly make use of two number ones in their name. So yet again, sometimes all is not as it appears.

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