Imitation BOMBs in China: Rocket Fuel for the Soul

[Update at end]

Companies such as Apple face challenges in China due to trademark infringement. Given Apple's large profits and relatively high-priced items, it may not seem surprising that some would try to copy or imitate it. But even products that could not be considered "luxury items" in China are not immune.

There are many possible examples illustrating this point, so I will share one that I recently encountered:

Beneath the word "BOMB" on the label of the 100ml bottle above is "炸弹二锅头酒" -- which translates to "Bomb Erguotou Liquor". Erguotou is a type of baijiu -- in a loose analogy baijiu is to China as what vodka is to Russia. Erguotou is typically quite strong and BOMB is 56% alcohol (112 proof). Erguotou is typically cheaper than other types of baijiu, and the above bottle cost me about US $1 in Xining, Qinghai province.

Before introducing some of its notable competitors to this made-in-Beijing alcohol, it is worth highlighting how BOMB is trying to appeal to a larger audience. Its website at www.bomb9.com (in Chinese "9" sounds like the word for alcohol -- jiu) is part of this attempt. My favorite item available there is a movie-advertisement that combines the spirit of the Terminator, Superman, and other themes. Given its length and the various cultural references included I will not even try to provide a translation (but if someone else does, I will be happy to link to it). I will say that my earlier series of posts beginning with "People Not Helping Accident Victims in China" provides some context for a scene involving an injured older woman. But even without any knowledge of Chinese language or culture, I think one can enjoy the video which I will share here (ironically, the ad may be preceded by an ad):

If the video has not convinced you it is worth splurging $1 on a bottle of BOMB, fear not. Its competitors provide options. Perhaps a bottle of BDWB would be a better choice since I found it for about 17 cents cheaper:

Although "SI HE YUAN BDWD" is written on the top left of the label, more prominently under the large BDWB is "四合院炸弹二锅头酒" which could be literally translated as "Courtyard Bomb Erguotou Liquor". Most relevant is that it uses the same Chinese word for "bomb" as BOMB. It also claims to be from Beijing, but it has a heftier alcohol percentage of 58%.

If the price is right, but the drink is too strong then maybe the equally priced BOWB would be a better choice:

The Chinese under BOWB, 炸弹二锅头酒, is an exact copy of the text on the BOMB bottle. But if a weaker liquor is preferable then it "only" having 50% alcohol might be more appealing.

I would not be surprised to later find other similar imitators of BOMB. But unlike the examples involving Apple, I am not sure these imitators could provide any inspiring insights for BOMB. Regardless, the point here is that whether you are selling products worth hundreds and thousands of dollars or you are selling products worth a single dollar, being imitated or copied should come as no surprise in China.

Needless to say, watching the video, writing this post, and my earlier challenges of the week have left me welcoming a proper drink. And that will serve me well for the critical step of taste testing the above drinks to see how they compare. Can the imitators match the quality of the original BOMB?

I'll start with BOMB to serve as the baseline and then try the other while providing some brief comments of my initial impressions. Before I lose the nerve (or gain my senses), here I go:

BOMB -- I think I see as many stars as if I were kicked by a Beijing donkey. I have heard baijiu described as tasting like rocket fuel but I am not sure. I have yet to drink rocket fuel. Anyways, I think this may be the most aptly named drink ever. However, I should say I have tasted worse drinks in China. And better...

BDWB -- Oh my. That certainly felt worse. I swear my eyes are watering. And I do not have words for the taste. And you should probably be thankful for that. I am not sure how I can proceed. But in the name of science I shall press forward even though I may meet a fate similar to that of Clarence Dally.

Here it goes.

OK. Really folks. Do I need to do this? The BDWB made me realize I have no clue what may be in this bottle. Heck, why should I believe even BOMB is any safer than "unusual" baby formula?

Oh yes, in honor of Clarence...

BOWB -- Hey... that honestly went down smoother than the BDWB. Maybe due to the lower alcohol percentage? But the aftertaste is rather peculiar. Maybe the mercury? It should be emphasized that I drank it after the other two drinks. The previous alcohol may be impacting my perceptions. Ideally, I should later try them in counterbalanced orders but... that is not going to happen. Clarence only needs so much honoring.

So my point here? I have forgotten it. I feel fortunate that I spent less than $3 on this entire demonstration. It certainly would have been more expensive if I had bought fake iPhones.

Oh yes. everything can be imitated. Even $1 bottles of BOMB erguotou.


UPDATE: To respond to some questions... No, I did not drink the the full contents of the bottles (or even come close).  I was not interested in ingesting too much of whatever may be in the various liquids. I figured a one-time taste of a small amount would be unlikely to lead to any long-lasting ill effects. The worst part was the initial taste of the BDWB. I was absolutely fine later that night and the next morning.

Insights and Headaches for Apple: The iPncne in China

As I mentioned before, unauthorized Apple stores are common in many regions of China. At the moment it appears that Apple will only respond to "fake Apple Stores" that take extreme measures to imitate a genuine Apple Store. A related area of concern for companies such as Apple is protecting not how their trademarks are used in stores but on products being sold.

I previously shared an example of a Chinese mobile phone that appeared to inappropriately use some of Apple's trademarks. I will call it the "Think Different Phone". It certainly is not alone in China. For another example, here is a phone I saw for sale in Yinchuan, Ningxia:

It would be hard to believe that the resemblance of the apple logo and the iPncne name to Apple's trademarks is accidental. In the post about the Think Different Phone I discussed how despite their possible trademark infringements such phones can provide insights about features possibly desired in the local market. As an example, similar to the Think Different Phone the iPncne has a dedicated button for QQ -- a popular social networking service in China:

But what I believe can be an even more important feature is found inside the phone:

The capability of this iPncne to hold dual SIM cards would matter to many Chinese mobile phone users. For an example of why, see my post from last year "Mobile Phones in China: Local Rates, Fashion, and Fakes".

Even for the many Chinese-designed phones not noticeably violating any trademarks, "localizations" such as the above can indicate features desired not only in China but elsewhere as well. But regardless of any insights the iPncne may provide, Apple is probably still concerned about protecting its trademarks. Even if the apple logo and iPncne name do not cross the line for Apple, I think there is something on the back of the phone that would be hard for them to accept:

In small print below the iPncne name is written:

Designed by Apple in California Assembled in China

At least the second half of the line seems true. I have not contacted Apple for comment about the first half. I suspect their private comments would be much more interesting.

More "Fake" Apple Stores In China: Does Apple Care?

[UPDATE at end]

According to recent reports, new genuine Apple Stores will open in the Chinese cities of Shenzhen and Chengdu. These will be the first Apple Stores outside of Beijing and Shanghai in mainland China. Shenzhen is an intriguing location for a new store since its border has been a significant entry point for Apple products smuggled into mainland China from Hong Kong due to differences in prices and availability.

In addition to several Apple Stores in China, there are numerous authorized resellers of Apple products. But there are many more unauthorized resellers, examples of which I shared here and here. I also shared an example here of an unauthorized reseller with a website nearly identical to Apple's. All of those examples came from Southeast China, so I will now share examples of unauthorized stores in the northwestern city of Yinchuan in Ningxia Hui Autonomous Region (Ningxia is similar in stature to a Chinese province). In addition to serving as evidence that unauthorized resellers are not limited to a specific region of China, they provide an opportunity to discuss some of the concerns Apple may have about such stores.

Like before, I did not deliberately seek out any of these stores. I opportunistically took the photographs on several occasions while I walked around Yinchuan's central Xingqing District. Here are just a few of the stores I saw selling Apple products:

In all of the examples above an Apple logo is prominently displayed in the location above the main entrance where one could expect a store's name, even in China.

Apple's online list of authorized resellers as of today shows only one authorized reseller in all of Yinchuan or anywhere else in Ningxia (note: an employee at the Apple Store in Hong Kong insisted to me that this list is regularly refreshed and reliable). Based on the store's address it is not any of the stores displayed above or later in this post. However, these stores not being listed as authorized is in itself not a problem since it is reportedly not illegal to resell genuine Apple merchandise in China.

Regardless, in a country with so many fake products some consumers may be especially motivated to buy Apple products from stores reviewed and authorized by Apple. That is what makes these other unauthorized stores in Yinchuan even more intriguing:

Although Apple likely does not want stores stating they are authorized resellers when they are not, Apple is likely more concerned about protecting the Apple Store identity. The famous fake Apple Store store in Kunming received attention from Apple not because it was unauthorized, but because of the extreme measures it took to appear as a genuine Apple Store. In short, whether Apple pursues any action against a store in China is probably related to the likelihood a consumer will incorrectly believe they are shopping at a store operated by Apple. A quick estimation based on what I have seen suggests there are thousands of unauthorized Apple resellers in China, many of which may be misusing Apple's trademarks to a variety of degrees. If Apple wished to pursue every potential case it could have a huge challenge ahead of itself. But at the moment I see no indications that Apple will take any significant action unless a store goes to more extreme lengths to imitate a real Apple Store. In that case, Apple has taken a more pragmatic approach and the situation is far more manageable.

The famous store in Kunming crossed several significant lines which made it worthy of Apple's attention. For example, the staff believed they worked for Apple and wore shirts identical to those worn by Apple Store employees. The second factor is why these two stores in Yinchuan particularly caught my attention:

In both stores, employees were wearing shirts that appeared to be similar, if not identical, to the Apple Store shirts.

When I spoke with two of the employees in the second store, I asked them if the store was an "Apple Store". One quickly said it was. Then the second jumped in and said it was not. She explained that their products were genuine and from an official Apple Store in Beijing. She did not believe she worked for Apple. At no point did the employee appear to evade any of my questions, and I never had the impression she was concerned anything might be amiss.

So, are any of the above stores enough to get Apple's attention? All I can say is that in most ways they are not highly unusual in comparison to many other unauthorized stores I have seen. They also did not go to the same extremes as the store in Kunming. Nonetheless, I suspect those Apple Store shirts could cause some feathers to be ruffled at Apple.

I could now go on and on and share examples of stores in other cities in China that to varying degrees may be infringing on the identity of genuine Apple Stores.

Unauthorized store in Lanzhou, Gansu province

Unauthorized store in Xining, Qinghai province

But I shall refrain. I think I have already sufficiently made my point. Again, there are many unauthorized stores across China and it does not appear that Kunming or Southeast China is special in this regards. But based on my experiences, the famous store in Kunming remains a special example.

Finally, I want to give credit where credit is due in Yinchuan, namely this business:

Despite the English mispelling, this Apple Authorized Service Provider is indeed listed in Apple's online locator. Consistent with my observations of what was for sale in Yinchuan's unauthorized stores, it only offers services for iPads, iPhones, and iPods -- no service for Macs. So, Yichuanese can rest assured they have a convenient and authorized option for servicing some of the Apple products they may buy, whether at Yinchuan's single authorized reseller, Yichuan's unauthorized resellers, or elsewhere.


UPDATE: Now tired of seeing "fake" stores? Then maybe the Chinese mobile phone with an apple logo in this post will interest you: "Insights and Headaches for Apple: The iPncne in China".

Imitators Show There is Room to Grow in China for McDonald's and KFC

In an earlier post, I discussed McDonald's localized offerings in China and shared an example of how it was providing a positive impression of the U.S. to some Chinese. Kenneth Chan, McDonald's China CEO, in a recent interview on Fortune pointed out that not only is McDonald's localizing its products and services for China as a whole but also for specific segments of Chinese consumers:

We are reinventing ourselves to adapt to the changing constituency. By the end of 2013, about 80% of our restaurants will undergo reimaging. The design will vary by areas. In business districts with many young professionals, we have kiosks for coffee and pastries. In areas with young families, we reserve places for kids to play or host parties. We also offer customer-friendly amenities like free Wi-Fi and McCafes. We want to stay relevant to the younger population and make them stay longer.

He also discussed his plans for growth:

Opening new restaurants is another top priority. In addition to opening our own restaurants, we have stepped up our franchise programs. After all, McDonald's is a franchise company. At present, 80% of McDonald's worldwide are owned by franchisees; in China, only 36 restaurants were franchised by 2011. We are working hard on this.

In addition to the conventional franchise model in mature markets like the U.S., we also implement what we call a "developmental licensee" model. In certain provinces where we don't have the capacity to reach out for many years, we are looking for licensee partners who have strong financial backgrounds and strong business experience. China had seven conventional licensees and two developmental licensees as of 2011. It's still a very low percentage and over a very short time that will change. The pace of franchising in China depends largely on finding the right partners.

Chan's comments suggest that there remain challenges for McDonald's to grow in China, even if they know of additional markets where their restaurants would be welcomed by Chinese consumers. There are many reasons to believe additional demand exists in China for McDonald's and KFC, who has a larger presence and is also localizing in China. In fact, I believe I have seen relevant evidence during my explorations of China's different regions.

For example, I saw the following restaurant at a pit stop between Guangzhou and Wuzhou, Guangxi:

I am not sure what to call this restaurant since there are both "Wichael Alone" and "Michael Alone" signs. Regardless, I think it is fair to say that McDonald's served as an inspiration.

More often, I have seen stores that are very similar to KFC -- whether in Southeast China in Shanwei, Guangdong province:

Northeast China in Dunhua, Jilin province:

Or Southwest China in Chongzuo, Guangxi:

The KMC is my current favorite. Like the CBCs and other KFC-lookalikes its menu appeared to be nearly identical to a KFC menu. But the KMC went the extra distance to bring a KFC-like experience:

As I pondered KFC's "it's finger lickin' good" slogan on the wall of the restaurant I sipped at a Pepsi. I then began to wonder if the Pepsi was real. The Pepsi sat untouched after that.

Although I cannot say whether such restaurants run afoul of any laws, I find it notable that wherever I see a (what appears to be) genuine KFC or McDonald's I rarely see an obvious imitator nearby. For example, at the time of my visits I did not see a KFC anywhere in Shanwei, Dunhua, or Chongzuo. Given that pattern, I suspect it is only a matter of time before KFC or McDonald's enter such markets and push out any imitators who have kindly shown that a demand exists. Even if legal action is not an option, there is good reason to believe that Chinese consumers will want an authentic experience, especially since there does not appear to be a significant difference in price (if any). Apparently, KFC agrees that authenticity will matter:

Sign inside a real Chinese KFC in Yinchuan, Ningxia

Android Robot Singing for the iPhone

I have one more tech-related photo to share from Nanping, Zhuhai--the place I found due to a trip on a randomly chosen bus. I share it as a striking example of "creative" trademark usage in China. It certainly is not the only case, but this particular example seems to be a fitting tribute to both the Android store I saw nearby and the "fake" Apple stores I saw elsewhere in Zhuhai.

Yes, in the above photo an Android Robot appears to be singing its praises in a promotion for the iPhone 4S. Although Google's branding guidelines for the Android Robot stipulate that it, "Can be used, reproduced, and modified freely in marketing communications," I suspect Google presumed that any marketing would be for Android-based products and not iPhones. Even if the promotion has technically met this part of the guidelines, it does not appear to have met Google's criteria for providing proper attribution. However, I see some open space below the Android Robots perfect for this purpose. They could easily add it with a good marker and then all would be fine, right?

So, should Google and Apple be more concerned about promotions like the above or about "fake" stores? What do you think?

When is a Fake Apple Store Fake?

[UPDATE at end]

Reader Justaguy left the following comment on my post about the large number of "fake" Apple stores in China: "More of the Same: "Fake" Apple Stores in Zhuhai, China":

How are these fake Apple stores? In order to be fake, they'd have to be presenting themselves as real Apple Stores - are they? Chinese stores use brands in their signs in ways that US stores do not. Whenever I've spoken to someone in a store with such a sign, they've never made any pretense to be in any way affiliated with Apple or whatever brand they have on their sign. They put it there to advertise what they're selling. While that might be an illegal use of a trademark (I'm no expert in Chinese IPR law, so I have no idea), or use of Apple's logo in a way that Apple doesn't approve of, its very different than a store misleadingly presenting itself as a real Apple store.

I considered these issues while writing the earlier posts and appreciate the opportunity to address them. Indeed, stores can apply the "Apple spirit" to a variety of degrees. At what stage does a store deserve being labeled as a "fake Apple store"? For example, take this store in Zhuhai with a very large Apple logo on its storefront:

The store is dedicated to Apple products:

And its business card prominently describes itself as "Apple" and the store name "创实数码连锁" (it also appears to go by the name "Choicy"):

Additionally, the store currently promotes itself with a remarkably familiar-looking website at www.zh-apple.com (catch it while you can (added note: for comparison, Apple's official Chinese website is here)):

The copyright is brilliant.

While I doubt the employees think they are working for Apple, I would not be surprised if they believe the store is authorized to sell Apple products (especially since their shirt sleeves said "Authorized Reseller"). As far as I know it is not.

So, is it fair to call this a "fake Apple store"?

My short answer is that I think it is fair but I really do not care what you call it. I think what matters is that there appear to be many examples of Apple's products being sold without authorization and of Apples logos being used improperly. As in many cases, there can be fuzziness in what deserves to be labeled as "fake". Hence, I have often used quotations marks around the word when I used it. Furthermore, one can distinguish between "Apple store" and "Apple Store". I have tried to be careful in my use of those terms. In my usage (and the usage of many others I have seen) the former simply refers to a store selling Apple products while the latter refers to the copyrighted stores officially run by Apple which can use Apple patented store designs such as the glass staircase. Although none of the stores I have shared are as grand as the notorious store in Kunming described by BirdAbroad, it seems reasonable (especially for convenience) to call the offending stores "'fake' Apple stores". In most (if not all) cases though, I would refrain from labeling them "fake Apple Stores".

Finally, regarding Justaguy's comment "Chinese stores use brands in their signs in ways that US stores do not." I will simply say that many clothing stores, banks, restaurants, etc. use storefront signs in a manner consistent with what is found in many other countries. I could cite numerous examples, but perhaps two are particularly pertinent. First, here is an authorized store in Zhuhai for Meizu, a Chinese brand of mobile phones:

Second, here is the only store in Zhuhai listed as authorized on Apple's website:

Although I would agree that many mobile phone stores use brands in their signs in a manner that U.S. stores would not, many businesses in China do indeed place a proper identification for the store on the storefront sign. That being said, I would be interested to see the results of a carefully designed research study examining how "fake" signs are perceived by Chinese consumers.

But that is another story.


Added note: Yes, the title of this post was deliberate and I realize it could invite a variety of constructive comments. Feel free to send them if you simply desire to add to my amusement.


UPDATE: For more about "fake" Apple stores in China see: "More 'Fake' Apple Stores In China: Does Apple Care?"

Or tired of seeing "fake" stores? Then maybe the Chinese mobile phone with an apple logo in this post will interest you: "Insights and Headaches for Apple: The iPncne in China".

More of the Same: "Fake" Apple Stores in Zhuhai, China

I have shared photos of various "fake" Apple stores in Hengyang, Chenzhou, and Guangzhou in China. Most recently I shared photos of an Android store and several Nokia stores in Nanping, Zhuhai. Although I did not see any stores in Nanping appearing to identify themselves as Apple stores, I did see these two stores in another part of Zhuhai -- Gongbei:

Neither appears on Apple's list of authorized stores and both have characteristics of other unauthorized stores I have seen. I would share photos of other similar Apple stores in the area, but I feel the point has already been made. I share these photos simply to emphasize that such stores are not at all atypical in many parts of China.

However Apple may be reacting to unauthorized stores, it appears that they face a daunting task if they plan to swat down every example. And still more such stores are springing up in China. In fact, the first store seen above is one of the newest.

Nokia Stores Selling a Variety of Phones in Nanping, Zhuhai

The Android store I saw in Nanping, Zhuhai was unique in my experiences. However, as I mentioned when sharing photos of the inside of the store, I think it is important to shed more light on what is and is not unusual about the store by providing some additional context.

I will now share some similar examples of stores in the same shopping district highlighting another world-famous brand -- Nokia. Although Nokia may still be the single most popular brand of mobile phones in China, Nokia's strength in China has declined -- in part related to the rise of Android devices. However, Nokia hopes a line of newer phones running Windows Phone 7, including the Lumina 710 and the Lumina 800, re-boost Nokia's prominence in China.

Down the street from the Android store this Nokia store* may not seem striking from afar:

Similar to the Android store, a Chinese name is also on the sign. But its name "诺基亚(名流)专营店", which can be translated as "Nokia (Celebrities) Authorized Store",** is more specific than the Android store's Chinese name. It would seem to further suggest that this store focuses on Nokia products. However, as one approaches the store there are indications it has a more varied selection:

The greenish display is for Oppo, a Chinese brand with Android-based smartphones. Those with keener eyes may also notice displays for Koobee and Xiaomi, also Chinese brands. More is revealed as one gets even closer:

Oppo's "Find Me" media campaign featuring Leonardo DiCaprio can be seen on the left side. Other brands available in the store are also clear such as Apple, BBK, LG, and Samsung. Is this Nokia store unique? Not at all:

Again, these are all within easy walking distance from the Android store and they all sell a variety of Chinese and foreign branded phones despite so prominently displaying "Nokia"on their store signs.

Although Nokia seemed to receive this treatment frequently, it certainly was not alone. For example, here is a Samsung store:

And here is a store combining the spirit of Samsung and Nokia:

They both sold a variety of phones. Amongst other brands, the second store sold Moral phones (also a Chinese brand) and the staff wore shirts with the Android robot logo.

The above provides a taste of the store sign issue. Another feature of the Android store was the variety of phones that could be found in a display case with a specific brand name. This is another area in which the store is not unique. Here is a relevant example from a display case sitting outside one of the many mobile phone stores in the area:

It includes mobile phones of Chinese brands such as Daxian and Telsda. You may now be thinking "Hey, there are iPhones too!" However, those are not iPhones. The remarkably familiar-looking phones are made by Chengji (诚基). Whatever their story, they are not made Nokia.

I saw numerous other examples of display cases with mismatched phones. It appeared to be very common.

There are some further issues I would like to touch upon and other "interesting" photos I would like to share, but I have already shared quite a bit in this post. For now, I just want to say that based on my recent explorations across China what I have shared above is not unique to Nanping, Zhuhai. I do not believe it is highly unusual for a mobile phone store to sell a variety of brands despite prominently displaying a specific brand on its store front and for it to maintain display cases containing phones not matching the name on the display. What was particularly unique (to me) about the Android store was that I had never before seen a mobile phone store in China leveraging the Android brand so prominently and extensively. The store's inclusion of phones not based on Android may seem striking, but as some Nokia store owners in Nanping could quickly tell you it is not unique in that respect.



* I realize there could be a debate as to whether the terms "Android store" and "Nokia store" are appropriate. I am fine with them being interpreted as shorthand for "Store apparently portraying itself with a sign as an Android phone dealer" and "Store apparently portraying itself with a sign as a Nokia phone dealer" respectively. In a later post, I hope to touch on why it is reasonable in China to interpret the signs in this manner.

** I have seen a few people claim that "名流" is best translated in this case as "famous". My understanding is that "名流" is a noun typically specific to people. In that case, using "famous" could lead to unintended interpretations in English. I thank my Chinese friend who does professional translation work for her input on this matter. Regardless of the translation, it is not of much relevance to the main points I have made.

Inside the Android Store in Zhuhai, China

Update below

Since there has been a bit of interest about the Android store I saw in Nanping, Zhuhai, I returned to the same location today to conduct some further explorations:

Pedestrian (mostly) street in Nanping

The friendly staff permitted me to take a few photos, so I will share a few. Here is someone trying out an iPad:

There were a broad variety of smartphones for sale. This HTC case:

included brands such as BBK, Huawei, Motorola, Nokia, Samsung, and Sony Ericsson. Oh, there was one HTC phone too.

This Android display:

The reflection adds a nice touch.

included a similar selection. At least the display cards for the Nokia phones did not indicate they ran Android and did not include the Android logo.

This Android display:

included a ZTE U880 running Android 2.2 on the left and a Lenovo A60 running Android 2.3 on the right.

I did not see any BlackBerry phones so I am not able to top the BlackBerry marketing with Barack Obama I saw at a mobile phone store in Chengdu. Also, all of the phones appeared to be legitimate brands. There were no copycat "creative-but-inspired-by-Apple" phones such as the one I saw which included a portion of the Apple logo and the phrase "I See Things a Little Differently". Regardless, this display of HTC phones especially caught my attention:

Outside of China, the second phone from the left is often described as the HTC Eternity. However, that is based on its code name and its official name is the HTC 凯旋 X310e. If your Chinese is rusty, 凯旋 could be translated as "Triumph" though another translation I have found is "Return Triumphant". But here is the really fun part: although many HTC phones run Android, the X310e is a Windows Phone that was just released for sale two day ago (so, I doubt it was there during my previous visit). In fact, the label mentions that it runs Windows Phone 7.5 just above the image of the Android logo. Between Google and Microsoft, who is now groaning most?

The visit also allowed me to better clarify another issue. The store's business cards list its name as the text "名流智能手机体验店" shown below "Android" on its sign. This is similar in practice to what I noticed for some of the "fake" Apple stores I recently saw in Guangdong province and Hunan province where they did not list "iPhone 4" (or whatever was prominently displayed on their sign) on their business cards but instead a more proper-sounding name. I do not want to share an image of the front of the card since it includes a helpful employee's name, personal mobile phone number, and QQ number (not uncommon in China). However, I am happy to share the backside:

I am not sure if they plan to update it with a Windows Phone logo.

Before commenting further, in an upcoming post (by Monday) I will share photos of some other nearby stores. They provide important context for understanding what is and is not unusual about the above store. The context will also be useful for my responses to some comments and questions I have received or have seen on some of the articles/posts now referencing my earlier post.

Here is just a small taste of what is on the way:

More soon.


UPDATE: See in what ways this Android store is not unique in the post "Nokia Stores Selling a Variety of Phones in Nanping, Zhuhai"


Disclosure: I previously worked as a user experience researcher in Microsoft China's Mobile Services China group. This exploration was not conducted as paid work nor at the request of any company.