Thanks to the glories of online social networking and VPNs, I recently saw this ESPN advertisement for the 2014 FIFA World Cup in Brazil:
I appreciate ESPN wants to get Americans excited about the World Cup, but the chant "I believe that we will win!" leaves something to be desired. Not only does it call into question the claim that the U.S. is a leader in creativity, but its potential effect is weakened by the phrase "I believe that". Instead of detailing my thoughts in a three thousand word essay, I will instead simply share three other videos along with a few questions to ponder.
First, what if the refrain in this song by Queen were "I believe that we will rock you"?
It doesn't quite have the same kick, does it?
Second, after the rocking is over, what if the refrain in this other song by Queen were "I believe that we are the champions?
It raises the question of whether they are really the champions, no?
And finally, the ESPN ad sounds more like a daily affirmation than a rousing or intimidating sports chant. But even if that is its purpose, why add "I believe that"? Stuart Smalley didn't:
I could go on, but (I believe that) I will stop here.
I appreciate ESPN wants to get Americans excited about the World Cup, but the chant "I believe that we will win!" leaves something to be desired. Not only does it call into question the claim that the U.S. is a leader in creativity, but its potential effect is weakened by the phrase "I believe that". Instead of detailing my thoughts in a three thousand word essay, I will instead simply share three other videos along with a few questions to ponder.
First, what if the refrain in this song by Queen were "I believe that we will rock you"?
It doesn't quite have the same kick, does it?
Second, after the rocking is over, what if the refrain in this other song by Queen were "I believe that we are the champions?
It raises the question of whether they are really the champions, no?
And finally, the ESPN ad sounds more like a daily affirmation than a rousing or intimidating sports chant. But even if that is its purpose, why add "I believe that"? Stuart Smalley didn't:
I could go on, but (I believe that) I will stop here.