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Monday, October 10, 2011

Tram Advertising in Hong Kong

Tram in Hong Kong with California Pizza Kitchen advertising
Tram in Hong Kong with California Pizza Kitchen advertising

In an upcoming post, I'll share some thoughts on the impact advertisements can have on designing effective user experiences for online services or even software.  One point I'll make is that it is important to understand people's typical "advertisement environment" not only on their various electronic devices but in their broader world as well.  It's one of the reasons why I sometimes post about topics that touch on marketing in everyday situations in China, whether it's Coca-Cola police tents in Kunming or BlackBerry promotions with Obama in Chengdu.

Hong Kong is certainly a place where advertising can be found in a variety of locations.  One form that has caught my eye is easily seen on the double-decker trams that operate on Hong Kong Island.  I was intrigued by the various advertisement designs since trams offer a unique space for the advertising and are mobile.  Some may argue that an advertisement on a tram or bus that passes by people isn't fundamentally different from an advertisement on a billboard that is itself passed by.  While Albert Einstein may agree, the fact that potential viewers are often engaged differently in the two situations may mean that advertisement designers should not approach them identically.

On that note, I'll share a selection of photos of some of the trams I saw during a span of a few days in Hong Kong's Eastern District.  They provide a small window into how some have attempted to capture the attention of and influence people in Hong Kong.

Tram in Hong Kong with Guess advertising

Tram in Hong Kong with Tat Ming Wallpaper advertising

Tram in Hong Kong with Chinese traditional medicine advertising

Tram in Hong Kong with Staccato advertising

Tram in Hong Kong with Hong Kong University advertising

Tram in Hong Kong with Harmont and Blaine advertising

Tram in Hong Kong with Stella Artois advertising

Tram in Hong Kong with Spain travel advertising

Tram in Hong Kong with Park Rise apartments advertising

Tram in Hong Kong with Escada advertising

Tram in Hong Kong with Escada advertising

Tram in Hong Kong with Escada advertising

Tram in Hong Kong with China Life advertising

Tram in Hong Kong with Episode advertising

Tram in Hong Kong with Public Bank advertising

Tram in Hong Kong with Air Asia advertising

Tram in Hong Kong with Costa advertising

Tram in Hong Kong with Esprit advertising

Tram in Hong Kong with UniQ Grand condos advertising

Tram in Hong Kong with Movado advertising

Tram in Hong Kong with Movado advertising

Tram in Hong Kong with The Gloucester condos advertising

Tram in Hong Kong with Sun Hung Kai financial advertising

Tram in Hong Kong with Marc Jacobs advertising

UPDATE: More trams in the more recent post "Inspiration on Tracks: More Tram Ads in Hong Kong"

Thursday, October 6, 2011

Steve Jobs and the New Apple Store in Hong Kong

By now, you're likely aware of the death of Steve Jobs.  Many fascinating insights on Steve Jobs's life have already been shared online.  This paragraph from an article on Wired by Steven Levy particularly caught my attention:
Jobs usually had little interest in public self-analysis, but every so often he’d drop a clue to what made him tick. Once he recalled for me some of the long summers of his youth. I’m a big believer in boredom,” he told me. Boredom allows one to indulge in curiosity, he explained, and “out of curiosity comes everything.” The man who popularized personal computers and smartphones — machines that would draw our attention like a flame attracts gnats — worried about the future of boredom. “All the [technology] stuff is wonderful, but having nothing to do can be wonderful, too.”
Like elsewhere in the world, there has been some strong reaction in China to Steve Jobs's death.  Josh Chin and and Owen Fletcher on The Wall Street Journal's "China Real Time Report" capture some of the online reaction.  Laurie Burkitt, also for China Real Time Report, highlights the reaction outside an Apple retail store in Bejing as does C. Custer for Penn Olson with a video.  CNN's "News Stream" describes the similar reaction at an Apple store in Hong Kong.

The Hong Kong store is notable since it is Hong Kong's first and opened very recently.  I was able to stop by a couple of weeks ago on its second day of operation and found both floors to be packed with people that weekend:

Half of first floor of Hong Kong's first Apple Store the day after its grand opening

This called to mind the opening of Best Buy's first store in China.  At the time I was able to chat with a Best Buy "Expat-Manager" who planned to work in Shanghai at least until the store's operations were stable.  He excitedly said that he was amazed by the number of people in the store and couldn't imagine a better start.  My first thought was that especially in China crowds don't necessarily equate sales.  More telling to me than the crowds was the lack of activity at the checkout counters.  Now, there are no Best Buy stores in China (they still own a local chain of stores, though).

However, Apple's stores in China have been doing quite well in terms of sales and during my brief visit to the HK store there were numerous instances of actual purchases:

At the Hong Kong Apple Store checkout counter

One of the most impressive aspects of Apple is the connection many people feel with its products and its brand.  For example, in Hong Kong I saw numerous people having their photos taken in front of the store:


Or on the famous staircase:

I think the Apple employee is trying to tell them that taking photos on the stairs creates a bit of a traffic jam.

Or on the 2nd floor in front of the Apple logo:


When I stopped by again two days later the crowds were smaller (it was a weekday) but there were still plenty of people taking photos:


The scenes were particularly striking to me since during a visit several months ago to the Apple Store in Shanghai I was told I could not take photos inside.  However, not only were numerous customers taking photos in the Hong Kong store but Apple employees were sometimes assisting.

I spoke to two Apple employees from the US who were temporarily working in Hong Kong.  They couldn't comment on the Shanghai store but they said that at least in Hong Kong and the US they would allow people to take photos for personal purposes (they also said I could use them as long as my blog wasn't for profit).  When asked to reflect on their Hong Kong experience (so far) they said that the behavior of the customers, including the photo taking, was similar to what they've seen in the US and the main difference was that everything was on a much larger scale in Hong Kong.

I think the taking of photos at Apple Stores isn't only significant for what it says about the incredible image Apple has created for itself.  It also highlights a somewhat hidden value of the stores.  Not only do they offer a chance for Apple to directly sell its products in an environment of their choosing, but they provide a real-world location for people to connect with Apple in a very direct fashion.

Now, in what is a sad moment for many it also serves as a place for some to pay their respects to Steve Jobs.  And just like people wanting to photograph themselves in the Apple Store, I think it says much about what Jobs helped create for both Apple and its customers.

Circular Trips

Like this flight I took from Taipei not too long ago:

The fruits of air congestion

I've been traveling in some circles lately -- both around the island of Taiwan and to & from another location indicated on the map above.

Just sharing to shed some light on how some upcoming posts came about.

More very soon...

Friday, September 30, 2011

Facebook in Taiwan: Lessons for Mainland China

When I recently arrived in Taiwan I didn't have a set agenda and was open to exploring a variety of issues relating to how it compares to Mainland China.  A discussion with some high school students in Hualien provided an opening to what I found to be one of the more interesting contrasts.  Unlike in Mainland China where Facebook is blocked, many youth I spoke to in Taiwan regularly use Facebook.  My experiences appear to have been reasonably representative.  Adaline Lau on ClickZ Asia notes that Facebook had caught up to its largest rival in Taiwan, Yahoo's Wretch.cc, about one year ago.  And Paul Mozur on The Wall Street Journal shares that as of March 2011 about 40% of Taiwan's population had a Facebook account.

Susan Su on Inside Facebook last year examined the potential lessons that could be learned from Facebook's dramatic growth in Taiwan:
In short, Taiwan has become a Facebook country.

It’s not just the fact that the site has reached market saturation, however, but the rapidity with which it did so. It took a whirlwind three quarters for Facebook to jump from fewer than 400,000 total Taiwanese users in June of 2009 to its current 6.2 million. What were the factors that account for this rapid rise, and could they be replicated in Japan, Korea or mainland China (assuming Facebook were to become unblocked in that country)?
Su suggests that Taiwan serves as a valuable "hybrid" to examine since it shares a variety of characteristics with different nearby countries.  For example, its economy is comparable to South Korea, yet it shares a spoken language with Mainland China.  Because of this, Facebook's success in Taiwan may provide particularly invaluable insights for how Facebook could grow in nearby regions where it is relatively struggling.  While I think there are some issues in using Taiwan as an example this way, I think it's worth exploring what Su's conclusions about Taiwan may say about Mainland China.

In a nutshell, Su argues that "stagnant competitors" and social games were key to Facebook's growth in Taiwan.

Given that Mainland China already has a number of active social networking services, such as Renren, QQ, Sina Weibo, etc., that I wouldn't label as stagnant (at least not all of them), some may argue that the market there is saturated and doesn't offer the same opportunity to Facebook as Taiwan did.  However, as I noted in my earlier post about the potential value of Facebook (and some other global services) operating in Mainland China, I think there is ample space for services that can meet a key need that no Chinese company can now fulfill -- connecting Chinese users to the rest of the world.

Regardless, Facebook is most likely going to have great difficulty making any gains in China as long as it remains blocked there.  In this regard, it's important to consider how Facebook's impact in Taiwan may be influencing the Chinese government.  As I've shown before, it can certainly influence some Chinese people.  So, if the Chinese government is now viewing Taiwan as a test case does it believe Facebook is only a "safe" social gaming site there?  I doubt it.  Not only has Facebook been rapidly gaining popularity in Taiwan for its social gaming, but it's becoming increasingly ingrained into another area in which Taiwan greatly differs from Mainland China: politics.  Paul Mozur writes:
President Ma Ying-jeou opened his official Facebook fan page on Jan. 28, using the social network to disseminate videos of his speeches, provide updates on his activities and offer sometimes fiery responses to criticism from the local press. Other high profile politicians with official Facebook pages include Taiwan’s first democratically elected president, Li Teng-hui, and opposition Democratic Progressive Party presidential candidates Tsai Ing-wen and Su Tseng-chang. Meanwhile, groups from aboriginal associations to environmental activists and students upset about new mandatory Confucian curriculum use the space as a forum to plan activities and distribute petitions.

Far from being a force for revolution as social networking sites have become in the Middle East, Facebook in Taiwan is in the process of being fully integrated into its democratic system. But the myriad ways the site has proven a powerful tool for organizing people and Taiwan’s cultural and linguistic closeness to China is likely to give Chinese officials pause when considering whether to allow Facebook to enter China. Most likely that means any plan for Facebook would have to include self-censorship and cooperation with the Chinese Communist Party that would earn the company a healthy dose of opprobrium in the U.S..
I agree that Facebook's role in Taiwanese political issues is "likely to give Chinese officials pause".

As I argued in an earlier post, even if a company that offers global social networking services has to censor in order to operate throughout China, its availability can provide important benefits.  However, something I didn't discuss at the time is that companies such as Facebook may be blocked in Mainland China even if they offer to censor material.  Issues such as competition or social gaming are all beside the point if the Chinese government simply won't allow Facebook, censored or not, to operate unblocked in Mainland China.  I'll comment more on this possibility in a later post.

For now, I'll just express again that Taiwan's Internet environment serves as a important comparison to Mainland China's.  I suspect some Chinese officials would agree.

Wednesday, September 28, 2011

Scenes of Hualien City, Taiwan

I haven't done a "scenes" post in a while so...

Here are some photos from my recent visit to Hualien City in Taiwan.  It's a smaller city of about 110,000 people including the students who provided an example that there is a significant difference between Taiwan and Mainland China in the availability of online services such as Facebook.

The photos aren't intended to be representative.  Given that Hualien City is a common base for several nature sites popular with tourists, I tried to focus a bit on other aspects of the city.  A few capture daily life, a few capture some scenes that struck me as remarkable in some way, and a few show some of the retail & marketing that can be found there. 

One of the busier street intersections

van with large face of a happy baby with a chefs hat
Definitely the best van I saw in Hualien.

A street famous for its food

Just a regular street

Apparently Nike believes "Just Do It" does not need translating into Chinese.

I haven't seen a Blockbuster in Shanghai (easy to think of reasons why).

small lingerie store named Wal Mart with pink sign
Wal Mart went for the pink look.

Birkenstock stores appear to be common in Taiwan.

The Hollaback Girl hair salon - I believe walk-ins are welcome.

street sign in Hualien City providing direction and distance to Promised Land
Just what I was looking for

seaside
Not what the sign was indicating but this is good enough.

Some Hualien high school students who are excited to go shopping.  If they look familiar, they should.

Tuesday, September 27, 2011

ObaMa Cakes in Taitung, Taiwan

In an earlier post I commented on the signs about Falun Dafa in Taitung, Taiwan.  I saw something else of note in Taitung that allows me to continue the recent food theme here.

In Taiwan I haven't seen anything similar to BlackBerry's use of Barack Obama's image in Southwest China, but I did see this:

ObaMa cake store

I stumbled upon the ObaMa Cake store as I was riding a bicycle around the city.  While the name may seem strikingly familiar, I should point out that the Chinese version of ObaMa's name, 欧巴螞,  is different from the Chinese version of Barack Obama's name in Taiwan, 歐巴馬.  They are pronounced exactly the same, though (interesting-to-me side note: Mainland China's version of Barack Obama's name, 奥巴马, has a first character that differs in both its written form and pronunciation from the first character in Taiwan's version).

Especially since I was a bit hungry, I decided I couldn't pass up the opportunity to visit the store.

This sign near the entrance highlighted two of their showcase items:

sign with images of a black layered cake and a white cake roll

Inside the store there was a number of customers purchasing various items:

inside of ObaMa Cake store

Notice the elegant chandelier and the ant logo.  According to an article (in Chinese) on TTNews the store is trying to create a minimalist and elegant environment with its decor and the ant logo represents diligence and sincerity.

They had an extensive selection of baked goods.  The items in this section mostly had meat, vegetables, and/or cheese included:

selection of Obama Cake baked goods

They also had many sweeter items and I found something that appealed to me because it had black sesame:


Later, I discovered that ObaMa Cake is clearly concerned about their web presence.  ObaMa has its own web site at http://www.obamacake.com.tw where if you really want to show your support you're guided towards the ObaMa fan page on Facebook.  They also have a number of videos on YouTube, such as this one which begins at almost the exact same location from where I first noticed ObaMa Cake:


More English friendly information can be found on the Taitung County Government web site.  It shares some important facts such as:
Obama has broken the customary taste and stiffness of traditional bread since opening its first store in Taitung in 2010.
And enthusiastically adds:
When one tastes our products that fulfill hunger, one may get a sense of our attentiveness!
I can attest that the item I bought certainly fulfilled my hunger (it was rather large) and was very good.  In fact, I'm disappointed that I won't be able to visit the ObaMa Cake store again because it appears that's the only one.

So, if you're ever in Taitung I recommend checking it out after you've had a chance to sample some more traditional Taiwanese delicacies.

Where else would you have a chance to eat food cooked by ObaMa?

Sunday, September 25, 2011

Is the Restaurant Still There?: A Contrast of Taipei and Shanghai

The first time I visited Taipei was in 2002, and I spent more than two months there.  Since then, I've returned to Taipei several times.

When I think back to many of the places in Shanghai that most captured my attention when I first visited there in 2005 I realize that many of them no longer exist.  The huge bird market near West Nanjing Road -- gone.  My favorite place for a an inexpensive back massage -- gone.  The "old Shanghai" Wujiang Lu food street -- gone.  The various places I ate at -- of those I can remember so many are gone.

Experiencing a lot of change over a short period of time has been the norm for me while living in Shanghai the past 5 years.  So, when I visit Taipei I'm amazed by how many of my "old favorites" from 2002 still exist today.

While this is only my own personal experience, I don't think I'd be stepping out on much of limb to suggest that it reflects some truths about the relative amount of recent change in Taipei and Shanghai.  As far as what to take from that, well I think it depends on your perspective.  It calls to mind a campaign I noticed in Taipei several years ago that essentially said (I can't remember the exact words) "Taipei will progress, but we want Taipei to keep on being Taipei".

The following are some photos of my "old favorites" in Taipei as they appear today -- all food & drink related to keep with the theme of my previous post.  Some of these places have excellent food, some may be more typical but are special to me for other reasons.  I share them as a tiny window into Taipei and for posterity.

Where particularly helpful, I've included links to Google Maps Street View.  Otherwise, I've provided other details on the location.  Maybe someday in the future you can try to find some of these places yourself and see if they're still there.  Of course, I recommend trying the food.

My friend introduced me to this street stand famous for its rice, garlic, & sausage "wrap".
(Location on Google Maps Street View)

I found this simple place to eat in the center of the photo on my own.
A set meal of chicken, several side dishes of the day, soup, & rice for about US $2.50
(Location on Google Maps Street View)

My favorite vegetarian buffet -- just load up on whatever looks good and it's priced by weight.
The first time I ate there I didn't even realize I was eating mock meat (the informative signs didn't help since I couldn't speak/read Chinese back then).  When I later became suspicious I quickly lost any doubt.  After closely inspecting the food I looked up and saw a Buddhist monk sitting across from me.
(Location on Google Maps Street View)

Hui Liu -- a fancier (and pricier) vegetarian restaurant with very good tea.
(Location on Google Maps Street View)

This place famous for its mango-ice is often packed.  Not sure it has the same ownership as before, though.
(Location on Google Maps Street View)

My favorite place for spicy dumplings with peanut sauce is at the well-known Shilin Night Market.
(Shilin Night Market is easy to find.  This eatery is in a front corner of the main food building near the Jiantan metro station.)

One of the many cafes in the area near National Taiwan University.
Years ago I found it to be an excellent place to read some Goethe.
(Location on Google Maps Street View)

Sushi takeout at the Yuanshan metro station.  Nothing special, just thought it was interesting that it was still there.

"Bruma" - A very friendly family owns & runs the restaurant.
(Location on Google Maps Street View)

Typically during the lunch period it's full.  They also deliver to nearby places.

I'm a big fan of their sweet & sour fish (I ask for extra spicy).
This meal with soup, drink, and a small dessert is about US $5.