Lunar New Year Burger Wars in China: Prosperity Burgers, Shrimp Burgers, and (Good) Luck Burgers

Advertisements in Zhongshan, Guangdong, for Burger King's and McDonald's special Lunar New Year burgers

The Lunar New Year in China not only brings a change of zodiac symbols, it also brings the McDonald's Prosperity Burger. Although available in Hong Kong and Macau, this special holiday treat mystifyingly remains unavailable at McDonald's in mainland China.

This year I found myself in Macau at the right time. Normally the idea of eating at McDonald's in Macau, a city with wonderful Macanese and Portuguese delights, would seem sacrilegious. I made an exception this time, though I didn't give up a meal for it. Instead, I took one for the team and had two dinners one night. You're welcome.

Upon entering the Macanese McDonald's, I saw there were four Prosperity Burger options — a choice of beef or chicken and with or without a hash brown.

Curious to try something new, I went with the chicken & hash brown option.

It only took me one bite before asking "Why?" The addition of a hash brown wasn't disastrous, but it also didn't do much for the burger except add intense caloric mass while diluting the taste of the Prosperity Sauce. It struck me as an uninspired way to try to mix things up. Next time, I am definitely going for an option sans hash brown. It will have to wait until next year though.

But that's not the end to this new year burger story. Not even close.

Although the Prosperity Burger mysteriously remains unavailable in mainland China, McDonald's there has a different set of burgers available for the Lunar New Year. For an intro, I will hand it over to Angela Doland in Ad Age:

McDonald's China just introduced intriguing new products for Chinese New Year: the Emperor's Best Shrimp Burger, the Empress' Pineapple Burger and a beverage that translates, loosely, as Smiling Concubine's Lychee Bubble Tea. Names like that beg for an explanation.

To build buzz about the unexpected ingredients, a campaign from Leo Burnett Shanghai tapped into China's passion for historical TV costume dramas. The shows, such as "The Empress of China," starring actress Fan Bingbing, feature elaborate costumes, tales of love and palace intrigue. Playing on that pop culture phenomenon, the agency did a series of surprising cartoon ads with a historical theme, which rolled out on digital channels including ubiquitous mobile app WeChat.

It can be dicey for Western brands to be too literal when referring to Chinese culture, but this approach works because . . .

Read Doland's piece for her thoughts on the promotion's effectiveness and the story behind it. Campaign Brief Asia has a review of three videos which were part of the promotion.

Although I was excited to try the two burger, I ran into an unexpected problem. Many McDonald's I checked didn't have either of the burgers. A couple of days ago at a McDonald's in Zhongshan with only the shrimp burger, an employee handing out flyers featuring the burgers told me they had sold out of the chicken burger at least half a month ago. And another McDonald's confirmed their lack of the items was due to selling out.

Regardless of the difficulty of finding the burgers, street-side advertisements for them are still easy to find in Zhongshan. I don't know whether this McDonald's promotion was wildly successful or they only prepared a very minimal number of burgers, but either way there a bit of a problem here.

I never did find anywhere still serving the chicken pineapple burger, but one recent day in Zhongshan I sat down for the shrimp burger set meal.

The curly fries must have been sitting out for a bit and were room temperature. If you imagine sugar stuffed into sugar with lychee flavoring in water, then you have an idea of the lychee bubble tea.

And the burger . . .

A deep-fried shrimp patty topped with deep-fried shrimp is a bit more deep-fried than I would usually go, but I must say it was decent and reasonably shrimpy. I wouldn't need to do it again, but I'm glad I tried it. I would put it above the chicken hash brown Prosperity Burger but not the original Prosperity Burger.

That is all I have for McDonald's, but Steven Schwankert had better luck than I did and reviewed both mainland China burgers for The Beijinger along with explaining the puns in their Chinese names.

But we're still not done, because Burger King is in the new year burger action too with two portobello mushroom burgers.

The promotion includes the mixed-language pun "菇大 Luck". "菇" means "mushroom". "大" means "big". And together their sound "gūdà" roughly sounds like the English word "good". In case people who know a bit of English miss the pun, Burger King helpfully puts "good" in parentheses above the relevant Chinese characters. On some signs Burger King provides the English names "Grilled Portobello Chicken Burger" and "Grilled Portobello Beef Burger". But I am going to go with "(Good) Luck Burgers".

With that out of the way . . .

In Zhuhai I met my first (Good) Luck Chicken Burger.

A look inside revealed two tomato slices along with the other ingredients.

The results?

Folks, this was one of the best fast food sandwiches I have ever had. Honestly, I was rather surprised. The portobello mushroom wasn't huge, but it was hearty and complemented the grilled chicken well. This is a burger I would happily eat again.

So later at a Burger King in Zhongshan, I figured I had to give the (Good) Luck Beef Burger a try. After opening up the burger, I realized my experience this time might differ.

There was only one tomato slice this time — a travesty. The positioning suggested another was to be added but for whatever reason it didn't happen. Also, the mushroom was significantly smaller than the meat patty.

I found myself less thrilled by this burger. Not only did it have the previously mentioned deficits, but I found the beef and mushroom mix to be less enthralling, though not displeasing, to my tastebuds. I am not sure what to make of that since I enjoy beef and mushrooms together in other dishes. Anyway, I would definitely go with the chicken version next time. Hopefully they don't cheat me on the tomato slices again.

Burger King has other special items available for the new year, such as their Salmon Nuggets with Cheese & Pasta.

It isn't something I would expect from Burger King but intriguing. I felt I had dedicated enough of my meals to fast food for this year's holiday though.

So to wrap up, the (Good) Luck Chicken Burger won this year's fast food Lunar New Year burger prize for me. And all of the burgers far surpassed the Year of Fortune Burger and Year of Luck Burger I subjected myself to two years ago at McDonald's in Chongqing. Kudos to McDonald's for not bringing them back this year. Somehow I missed out on a good old regular Prosperity Burger this year, but I take consolation in having enjoyed some portobellos.

For the Boss in Zhongshan

Advertisement for the Boss Apartments in Zhongshan, Guangdong

Two Lunar New Year Chickens in China

If you didn't already know, the displays in Macau might make you aware of the zodiac symbol for the new lunar new year. There is far less debate over what to call it in English than there was for the recent Year of the Sheep/Goat/Etc. The Chinese character for the symbol, 鸡, isn't sex-specific and is typically translated as "chicken", which also isn't sex-specific. But most people go with the male-specific "Year of the Rooster".

It is often hard to definitively say whether the numerous displays for the holiday don't actually include hens, female chickens, instead of roosters. But I can at least say I have seen many depictions of chickens lately. An especially large one fittingly stood near a KFC at a shopping center in Jieyang.

Another stood at an entrance to the Zhuhai Port Plaza in Zhuhai.

Captain American Chicken deserves a closeup.

Happy Year of the Rooster, folks.

Two Lunar New Year Displays in Macau

A Lunar New Year display at Taipa Village in Macau:

And more Lunar New Year fun at Largo do Senado in Macau:

Yesterday the weather was wonderful in Macau. I covered a lot of ground and ate much food — both Macanese and Portuguese.

Happy Lunar New Year and all that. More on the topic after I have caught up on sleep.

Stand or Walk? Escalator Safety in China

Signs on metal floor panels at the bottom and top of escalators at the Kaihong Plaza shopping center in Shanghai inform riders "We have already checked the area for you!"

The notifications are presumably a result of a mother's death over a year ago elsewhere in China when an escalator floor panel collapsed at a shopping mall. I haven't noticed the signs elsewhere, and wonder whether they raise anxieties more than reassure people

Collapsing panels haven't been the only source of injuries and deaths on escalators in China. And Josh Chin recently reported a practice once encouraged in some cities is a potential hazard:

Subway commuters in some of China’s biggest cities had just begun to embrace a key tenet of escalator etiquette—standing to one side to let others pass. Now, officials have another message. Never mind.

In a recent spate of newspaper articles, commentaries and social-media posts, elevator experts have warned the practice represents a danger to public safety. That’s because of the uneven wear to escalators caused by so many people standing on the right side, which increases the chances of breakdowns. Besides, they say, escalators were never meant to be walked on.

I wouldn't describe "stand right, walk left" as common in Shanghai. I normally see people standing on either side of the escalator and on numerous occasions have quietly bemoaned not being able to catch a metro train due to it. I mostly associate the practice with Hong Kong, where it has been debated as well.

Chin quotes Zhang Lexiang, general secretary of the China Elevator Association, as saying escalators could be built to withstand the unbalanced use. But Zhang believes walking on escalators would still be dangerous due to their steepness and large steps.

Curious to learn how it compared to other escalator risks, I tried to find statistics for injuries specifically due to walking on escalators and came up mostly empty handed, except for a no-walk campaign in Japan which reportedly led to reduced accidents. On a side note, one study found that 50% of the men admitted to a hospital in Switzerland for escalator-related injuries showed signs of alcohol intoxication. Perhaps there should be a "don't drink and escalate" campaign.

Safety isn't the only possible reason to support a no-walk ban on escalators though. One test in London found that more people could ride escalators during busy times if everybody stood still.

So I am thinking about whether I should reconsider walking on escalators. But I plan to remain a strong supporter of the "stand right, walk left" rule for moving walkways.

A Dog Somewhere Under the Rainbow in Xiapu

Faded Glory in Xiapu

Socks with Walmart's exclusive Faded Glory label for sale at a Walmart in Xiapu, Fujian Province

Paper-Cut Portraits from an Earlier Time

The previous post "Tied to Trump in China" includes a photo of a paper-cut portrait of Donald Trump I recently saw for sale at Yuyuan Garderns in Shanghai. The post also mentions paper-cut portraits of Mao Zedong, Che Guevara, Michael Jackson, and Edward Snowden I saw at Yuyuan Gardens two years ago. Concerned about interfering with the flow of the post, I didn't include a photo I took of those portraits. For the sake of evidence and posterity, here it is:

Snowden's paper-cut portrait is based on a more flattering image than Trump's, but maybe that is just my opinion.

Tied to Trump in China

The woman sitting across from me looked out the window as the train crossed the unusual border between between Hong Kong and mainland China. We had 18 more hours before the train would reach its destination in Shanghai where we would pass through an immigration control point within a country we hadn't left. As the train later made its way through the city to Hong Kong's north, Shenzhen, the woman and I began a conversation. Upon learning she was from Shanghai I said, "Nong ho!" — "hello" in the Shanghai dialect.

Upon learning I was from the U.S. she said, "Trump."

The outcome of the U.S. presidential election had been decided more than a week earlier and the news was still fresh. Shortly after the one word statement, the woman expressed her disappointment in the election's result. At one point, she sharply outstretched her right arm, tilted her head slightly to the side, and contorted her face. I couldn't place the expression, but it was clearly made in a derogatory manner. The unmistakable Nazi salute left a much larger impression.

Her expression then became somber, and she quietly said, "I'm afraid of him."

During the next couple of weeks in Shanghai, almost every time a stranger asked me about my nationality, whether while waiting in a breakfast line for deep-fried dough-sticks, riding a metro train, or doing another everyday activity, I heard the same one word response. Sometimes people expressed a wish that Hillary Clinton had won. Sometimes they asked how Americans could make such a choice. Only one time did somebody express positive feelings about Donald Trump.

Then Trump spoke with Taiwanese President Tsai Ing-wen and raised questions about the One-China policy — surely not a way to win over the hearts and minds of most people in China. Presumably anti-Trump sentiment in China has only grown since then. After leaving Shanghai and traveling to several other cities in China, I have heard Trump-related comments less frequently, but they continue to be negative. For example, while I was at a street market in Xiapu, a county of small fishing villages in southeastern China, a woman angrily derided Trump over his Taiwan comments. All I had said before, in response to another person's question, was, "I'm from the U.S."

People who inquire about my home country and express their feelings about the President of the U.S. don't necessarily represent all Chinese people. But I haven't had regular experiences in China like these since the days of George W. Bush's presidency. Trump hadn't even been sworn into office yet, so I wonder what may be in store for the future.

I may have little control over my government, but it is far more than the Chinese people I meet have over their own. So I refrain from complaining that occasionally I have to answer for the decisions made by my country. Sometimes I will see a silver lining in a nonthreatening negative response and use it as an opportunity to share some of the diversity of views in a country far away. Particularly with people who rarely, if ever, meet foreigners, impressions are made when an American explains that they too believe invading Iraq was a huge mistake. That they too are deeply troubled about what their president-elect may do.

At Yuyuan Gardens, a popular destination in Shanghai for tourists, a few shops and stalls sell paper-cut portraits. You can have one custom-made or buy an already-finished portrait. Old standards and some more contemporary options are typically offered. Two years ago I saw a portrait of Edward Snowden grouped with the more common portraits of Mao Zedong, Che Guevara, and Michael Jackson.

When I recently returned to Yuyuan Gardens with a visiting relative, I wasn't surprised to see a portrait of Donald Trump displayed — a small sign of how much the world had changed since my last visit. But I was surprised by the familiar image of Trump used by the artist. The portrait's spirit significantly differed from the others.

And I suddenly had an answer to a question I had long given up trying to answer. That was the expression the woman imitated on the train to Shanghai.

That is what China won't let me forget.

Another Encounter with a Territorial Duck in Xiapu

There has been a goose carried in a bag, baskets of chickens and ducks, a cage of ducks, a roaming chicken on an ancient street, and a chicken on a far more recently built sidewalk. To conclude this recent series of fowl posts, I couldn't do any better than a return to the duck with an inscrutable stare.

Three days after first encountering the duck, I returned to the same location. I didn't see it around the same store as before, so I walked to a neighboring area where several people were shelling a large amount of oysters. There amongst the empty oyster shells I spotted the formidable duck.

Like before, the duck saw me. Unlike the timid chicken nearby, the duck was ready for confrontation. Immediately following us making eye contact, the duck marched straight towards me with the determination only a mad duck on a mission can have.

In other words, it did briefly stop midway to check out something of interest on the ground.

Now much closer, the duck hissed at me and then settled into position just a few feet away where it ruffled its feathers.

Then it moved to another nearby location, and I dared to get a little closer. The duck gave me a look indicating I was lucky it wasn't more like some of its dinosaur relatives.

A powerful display of wing flapping followed.

My expertise in duck identification and behavior, based upon skimming a few webpages, leads me to conclude the duck, likely of a non-quacking variety, was defending its territory.

Fortunate for my physical well-being, things did not escalate further. In fact, after the displays of might, the duck switched to the seemingly nonthreatening act of preening itself, even when I was close enough to touch it.

I felt like a barrier had fallen. Perhaps I had gained the duck's acceptance. Or maybe the duck felt it had sufficiently made its point.

Since I didn't expect to return to this location in the near future, if ever, I assumed this would be my last opportunity to spend time with the impressive duck — now my favorite in Xiapu. I wished the moment could last longer, but, alas, I soon had to bid farewell.

The duck didn't shed a single tear.

A Chicken's Interrupted Meal in Xiapu

While looking for a duck I had encountered before, in the same area I saw a chicken enjoying a fine meal.

After the chicken noticed me noticing it, which happened quickly, it made some odd clucks and then decided to leave. The situation had a "chicken just wanted to enjoy a nice meal and then a human had to ruin it by watching" sort of feeling.

To the dismay of some and the joy of others, the recent series of posts about chicken, ducks, and geese will come to an end soon with the next post: the story of my second and likely last encounter with a special duck in Xiapu.

Free Range Chicken in Xiapu

On a sidewalk alongside Longjin Road (龙津路)