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Monday, February 2, 2015

New Apple Store Opens in Chongqing Without Its Art

Entrance to Jiefangbei Apple Store in Chongqing on opening day


Saturday was the opening day for the new Apple Store at Jiefangbei in Chongqing, China. When I stopped by during the afternoon the store was crowded with people doing some of the things people do in a Apple Store.

crowd at Jiefangbei Apple Store in Chongqing on opening day

three young women in front of a laptop at Jiefangbei Apple Store in Chongqing on opening day

children using iPads at Jiefangbei Apple Store on opening day

demonstration at Jiefangbei Apple Store on opening day

crowd at Jiefangbei Apple Store in Chongqing on opening day


None of this surprised me. What did surprise me, though, was the choice of artwork in the store.

artwork on walls of Jiefangbei Apple Store on opening day

Numerous examples of art made with Apple devices were on display, but there was no sign of the collaborative art Apple previously used to promote the store's opening. I had expected to see the original artwork, which a video shows is not as as large as the apparent copy once covering the stairway entrance. Even after contacting someone in marketing by phone, an Apple Store employee couldn't tell me its current location or why it wasn't on display inside the store.

Anyway, I can't speak to sales, but there was a regular stream of visitors while I was there. Maybe someday I will learn what happened to the art.

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