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Showing posts with label Technology. Show all posts
Showing posts with label Technology. Show all posts

Sunday, March 17, 2019

U.S. Consulate in Shanghai Tweets Likely Mistaken Reports of Beyond-Crazy Bad Air in Shanghai

Nearly a full year ago, the twitter accounts reporting air quality readings for the U.S. Embassy and four U.S. Consulates in China all went silent for an extended period of time. Whatever the cause, they all eventually came back to life.

Today when I glanced at my Twitter feed, my attention was grabbed by a tweet from the U.S. Consulate in Shanghai reporting horrendous air quality there.

@CGShanghaiAir tweet reporting PM2.5 level of 985 in Shanghai


The awfulness of 985 ug/m3 for PM2.5, a particulate matter size which is an especially harmful form of air pollution, is hard to put into words. According to a U.S. government Air Quality Index (AQI) calculator, PM2.5 levels ranging from 205.5 to 500.4 ug/m3 are equal to AQIs ranging from 301-500. For 24 hour exposure, the U.S. EPA categorizes this range of AQIs as "Hazardous" — their worst category. Over 8 years ago when a machine at the U.S. Embassy in Beijing recorded a level over 500 the @BeijingAir account operated by the U.S. Embassy in China described it as "crazy bad". This accurate description was called a mistake and soon replaced with the plainer term "beyond index".

To be clear, 500 ug/m3 is the highest level the U.S. Environmental Protection Agency even bothers to categorize. A 985 ug/m3 isn't crazy bad. It's beyond-crazy bad.

Wondering what sort of calamity had occurred in Shanghai, I looked at several earlier tweets from @CGShanghaiAir. None of them reported anything near that level. For example, the previous tweet reported a PM2.5 of 118 ug/m3. This is still categorized as "Unhealthy" for short term exposure, but it is far from beyond-crazy bad.

I then checked the page on the U.S. Department of State Mission China website the reports PM2.5 AQI data for Shanghai.



Aha. The reading for the beyond-crazy bad reading wasn't appearing. The reading for 1 a.m. was also missing. So I went back to @CGShanghaiAir's tweet for that time period and . . .
another @CGShanghaiAir tweet reporting PM2.5 level of 985 in Shanghai


Aha, again. The missing readings on Mission China for 9 and 10 p.m. similarly matched up to tweets reporting the same level of pollution.

I didn't see any similar problems with recents reports for Beijing, Guangzhou, and, Shenyang. But there was a missing time period at the Mission China page for air quality in Chengdu.




A tweet from @CGChengduAir for the corresponding time also showed an out of nowhere reading of 985 ug/m3.

Aha, yet again.

While it is imaginable the AQI jumping up significantly in a short period of time due to a sudden event such as a major explosion and PM2.5 levels have surpassed 900 ug/m3 in China before, it's hard to imagine how the air quality could jump back and forth so quickly. This combined with the most suspicious readings now not appearing on the Mission China site and the absence of similar high levels in air quality reports for elsewhere in Shanghai, suggests that something was rather off with the recent tweets of 985 ug/m3 levels.

Perhaps the consulate's machine had a problem. Perhaps somebody blew smoke into the machine. I don't know. But it sure doesn't look like Shanghai's or Chengdu's air was beyond-crazy bad recently. And I'll be extra suspicious of any future tweets reporting a PM2.5 level of 985 ug/m3.

Finally, as I look now . . . @CGShanghaiAir's tweet that immediately followed the reading which first caught my attention reports a PM2.5 level of 81 ug/m3. The most recent tweet from @CGShanghaiAir at this time reports a PM2.5 level of 71 ug/m3. Both of these levels are categorized as "Unhealthy" for a 24 hour period. Still, those numbers are nowhere near 985.

So to all in Shanghai, relax. I think it's still safe to go outside with a mask on.

Sunday, February 17, 2019

A Little Red App, Li Rui's Death, Lots of Debt, and Forced Pork: Four China-Themed Tweets With Links

Here are four tweet with links to pieces very much worth checking out if you haven't already:




Tuesday, June 19, 2018

A Large Crowd at a Hong Kong Mall Watches Japan Defeat Colombia in an Historic World Cup Match

This evening at the apm shopping mall in Kwun Tong, Hong Kong, I heard a loud roar. Important context: loud roars aren't the norm at shopping malls in Hong Kong. I soon went out into the central area of the mall and saw that a large crowd had gathered.

crowd watching soccer match at the apm shopping mall in Hong Kong


Their main objective wasn't to roar but instead to watch a FIFA World Cup football ("soccer" for some of us) match between Colombia and Japan. When I arrived Japan was up by one goal. Presumably the one score in the game is what led to the magnificent roar I had heard.

crowd watching 2018 FIFA World Cup football match at the apm shopping mall in Hong Kong


The football-related festivities also included an area where people could play a football video game. The machines were hidden away, but based on the controls I think they were PlayStations.

playing soccer video game at apm Hong Kong


Nearby, though I don't think formally part of the apm promotion, people could play football on an Xbox as well.

playing soccer on XBOX at apm Hong Kong


And if that wasn't enough, there were signed jerseys of famous past football players on display.

Signed Pele and Maradona jerseys


I hadn't planned to spend much of my night at the mall, but after I saw Colombia tie the game I decided to stick around longer. Japan scored one more goal and held out for a remarkable win:
This scoreline was particularly unexpected in light of the fact that Japan had changed coaches shortly before the tournament, and because no Asian team had ever previously defeated a South American side in 17 World Cup meetings.

Japan celebrating live on video at apm Hong Kong


The event at apm was also remarkable to me since I have seen and experienced plenty of anti-Japanese sentiment in mainland China. But based on reactions, shirts, and flags, the Hong Kong crowd included supporters for both teams. I think Japan even enjoyed a solid edge in support.

More games are ahead. The immediate slate occur each day at 8 p.m., 11 p.m., and 2 a.m. local time. Staff at the mall insisted Apm will be open to show them all. This isn't extremely surprising since Apm is already known for its late night hours. I left the mall shortly after Japan won. So I can only imagine how many will watch Russia face Egypt there at 2 a.m. tonight.

Thursday, April 12, 2018

Errors and Insufficient Information in Google's, Bing's, Baidu's, and Sogou's Online Map Services: Confusion Over the Name of a Road in China

For a variety of reasons, on a number of occasions I have found it challenging to figure out the name of a road in China. Two of those reasons are that online maps often lack relevant details and are sometimes incorrect. For example, based on some online maps people could question whether all of the photos in an earlier post were really from Baisha Road as I claimed and weren't instead from Dongguan Road.

Here is how Google Maps depicts the meeting of Baisha Road and Dongguan Road.

Google Maps for the intersection of Baisha Road and Dongguan Road in Jiangmen


Google Maps China, which unlike other versions of Google Maps is accessible in China, similarly labels the roads.

Google Maps China for the intersection of Baisha Road and Dongguan Road in Jiangmen


Starting from the upper right the maps indicate that Dongguan Road continues around the bend in the road. However, the first four photos in the earlier post were all taken at the bend or close to it on either side.

Part of my claim that the photos do indeed capture Baisha Road is based on something quite simple, the streets address signs on the buildings there. For example, here is a sign for 1 Baisha Road.

sign for 1 Baisha Road in Jiangmen


The location of this building neatly matches with the result to a search for the address on China-based Baidu Maps.

Baidu Maps for 1 Baisha Road in Jiangmen


As reflected above, even at the highest zoom levels, Baidu Maps doesn't display a name on the portion of road at and south of the bend (in all the maps south is "down").

Google Maps fails in a search for addresses on Baisha Road. It only returns a result for Baisha Road in general.

Google Maps failed attempt to indicate 1 Baisha Road in Jiangmen


While the marked location is indeed on Baisha Road, it is far from 1 Baisha Road as indicated on Baidu Maps. Unfortunately, any time I have searched for Baisha Road or 1 Baisha Road in Chinese on Google Maps China I get the message "服务器错误. 请稍后重试." indicating there was a server error and suggesting to try again later. I've tried over a span of more than a week and have always had the same result.*

Like Baidu Map, the labels on China-based Sogou Maps at its highest zoom are also ambiguous on the issue, though a Dongguan Road label is closer to the bend.

Sogou Maps for the intersection of Baisha Road and Dongguan Road in Jiangmen


But Sogou indicates a location for 1 Baisha Road similar to Baidu's result.

Sogou Maps for 1 Baisha Road in Jiangmen


Like Google Maps, Bing Maps China** shows Dongguan Road continuing around the bend.

Bing Maps China for the intersection of Baisha Road and Dongguan Road in Jiangmen


The roads are identified similarly with English language settings and for the U.S. version of Bing Maps. Also like Google Maps, the best Bing Maps China can do for a search of 1 Baisha Road is just a general indication for Baisha Road without indicating a specific address.

Bing Maps China failed attempt to indicate 1 Baisha Road in Jiangmen


Bing Maps and Google Maps also can't locate specific addresses for Dongguan Road.

To sum things up . . .

According to Google's or Bing's online map services, the scenes from the one portion of road I photographed are at Dongguan Road and not Baisha Road. They can't locate specific addresses for these two roads though.

The road labels for Baidu Maps and Sogou Maps aren't definitive one way or the other, though Sogou Maps make it look like at least a small part of the area is Dongguan Road. However, the search results for specific addresses indicate this portion of road is Baisha Road. These results match up quite well with the address signs I saw posted on buildings there.

Additionally and finally, there was one other step I took to sort things out. I asked a person working in a shop there. Without hesitation she identified this section of road as Baisha Road.

So while I wouldn't completely rule out a more complicated story indicating otherwise, the overall evidence suggests Google and Bing have it wrong and Baisha Road begins just slightly east of where Baidu Maps and Sogou Maps indicate 1 Baisha Road. While a small portion (the closest 5 meters or so of road) in the first photo might include the western end of Dongguan Road, I feel fine saying that the earlier photos capture Baisha Road.

For added evidence and color, I will later share photos of some buildings from this section of road with posted street addresses. And in another post or two farther down the road (pun unintended), I will examine other limitations and problems, some quite disastrous, with online map services for China. Similar to this post, it will in part serve as a follow-up to a comparison of online map services I did seven years ago. A lot has changed since then . . .





*I get the error message regardless of whether I use a VPN or not. I get the same error message for many other searches I've tried as well, though I have had success at times with some types of searches. It seems searches for specific addresses are especially unlikely to succeed, but at this point I'm not sure of the scope of the problem.

**I tested Bing Maps China at cn.bing.com/maps while in China, using a clean browser, and without using a VPN. However if Bing identifies you as outside of China, you may be taken to another web address without the "cn". And you may need to change Bing's settings for country/region or language to achieve a similar, though perhaps not identical, experience.


Disclosure: In the past I worked at Microsoft China. My work did not cover Bing Maps.

Wednesday, March 28, 2018

Silence from the Air Quality Twitter Accounts for the U.S. Embassy and U.S. Consulates in China

Several years ago, David Roberts, the former Regional Strategic Advisor for USAID-Asia, wrote about the impact of the U.S. Embassy and several U.S. Consulates in China tweeting out regular reports of pollution levels.
In 2008, everyone knew Beijing was polluted, but we didn't know how much. That year, the US Embassy in Beijing installed a rooftop air-quality monitor that cost the team about as much as a nice car. The device began automatically tweeting out data every hour to inform US citizens of the pollution’s severity (@beijingair). . . .

At first, the Chinese government pushed back and pressured the Embassy to stop releasing the data, saying that “such readings were illegal”. Fortunately, the Embassy stood its ground. Eventually, the Chinese government relented and began implementing an effective monitoring system of its own. By the beginning of 2013, it had succeeded in setting up around 500 PM2.5 stations in over 70 cities. Later that year, completing its about-face, China pledged hundreds of billions of dollars for cleaning the air and began to implement pollution reduction targets for major cities (now, like the embassy data, defined in terms of PM2.5).
I have personally found the information provided by the tweets valuable on a number of occasions. And the tweets proved useful to include in pollution-related posts here covering topics such as deceptive blue skies and children breathing hazardous air.

So earlier this evening when I saw some comments about recent pollution readings in China, I found it odd that I couldn't recall recently seeing any air quality tweets from the U.S. Embassy in Beijing or the U.S. Consulate in Shanghai, whose respective accounts I both follow on Twitter.

I went to BeijingAir's Twitter page and saw a straightforward reason. The account had stopped tweeting over a month ago on February 13.

BeijingAir Twitter account page for air quality reporting


With the curious exception of the last report, since February 7 the tweets are all of the "No Data" variety. One possible explanation for the pattern could be a problematic air quality monitor.

So then I looked at the four U.S. Consulates in China that also report air quality readings on Twitter: Shanghai, Guangzhou, Chengdu, and Shenyang.

Con Gen Shanghai Air Twitter account page for air quality reporting


GuangzhouAir Twitter account page for air quality reporting


CGChengduAir Twitter account page for air quality reporting


ConGenShenyang Twitter account page for air quality reporting


Like BeijingAir, they all stopped reporting at the same time on February 13. And with the exception of GuangzhouAir, they all ended with a stream of "No Data" tweets.

Whatever is happening, the "single bad machine" explanation doesn't cut it. In fact, it appears all of the air quality machines are just fine. The U.S. Department of State Mission China website currently displays recent readings for Beijing, Shanghai, Guangzhou, Chengdu, and Shenyang.

Mission China page for current Beijing PM2.5 readings


Mission China page for current Shanghai PM2.5 readings



Mission China page for current Guangzhou PM2.5 readings


Mission China page for current Chengdu PM2.5 readings


Mission China page for current Shengyang PM2.5 readings


So the data is out there. And links to the respective twitter accounts still appear on the websites of the embassy and three of the consulates. Yet for longer than a month all of the U.S. Embassy and U.S. Consulate twitter accounts for reporting air quality information in China have been completely silent. This is a remarkable change.

I find it peculiar, at best, that I can't find any public explanation. So what's going on?

Wednesday, March 14, 2018

Time Rex

pedestal missing most of a once-attached stone sculpture of an animal


Yesterday I was thinking about putting together a picture-heavy post about a temple I had recently visited in Jiangmen, Guangdong. I thought it could make for a good change of pace from previous posts.

Then I took a look at Twitter.

My reentrance into that world happened to be shortly after the first reports of Donald Trump firing the U.S. Secretary of State Rex Tillerson. I quickly got sucked into the drama of various people trying to put the pieces together and figure out what it all meant.

I use the word "drama" because, admittedly, that's a large part of what kept my attention. Yes, the news was quite important. But ultimately, if I hadn't learned about the details for another day or two, there wouldn't be any negative effects for me. There was no likely decision I was going to make during that time which could have been impacted by it. If anything, it would be beneficial to wait. As news breaks typically some of the information is wrong and many relevant pieces are missing.

Sure, it could have been different if I desired to contribute to the discussion. But in this case, I wasn't planning to.

I followed along on Twitter nonetheless. I clicked links to stories that quickly became outdated as new information came out. Watching it all play out was stimulating.

Once I pulled myself away, there was too little time left to put together a post.

So, in the end, Rex Tillerson was still gone. And a chunk of time I could have used more productively was also gone.

Tuesday, November 14, 2017

Windows on Changsha

Sometimes things don't go as planned.

Windows desktop screen appearing on a digital billboard
At Huangxing Square in Changsha

More soon.

Wednesday, June 14, 2017

Assorted Links: Hong Kong Seeks Innovation, Too Much Trump in Trumpchi?, Blaming China for Job Losses, and Panama Cuts Ties with Taiwan

It has been a while since I have done the "assorted links" thing. Time to get back to it with excerpts from four pieces worth a full reading:

1. Natasha Khan's and Enda Curran's piece about a proposed technology park on the border between Hong Kong and Shenzhen could inspire debate on a variety of topics such as Hong Kong's integration with mainland China, environmental preservation in China, and strategies for fostering innovation. It also raises the issue that Shenzhen's now sees less advantage to partnering with its neighbor to the south after recent rapid developments:
Shenzhen forged ahead, clearing out most of its old, labor-intensive factories and building high-tech giants like Huawei Technologies Co. and ZTE Corp. The city’s Nanshan district is a cradle for more than 8,000 technology firms, centered around the vast Shenzhen Hi-Tech Industrial Park, known as SHIP. Entrepreneurs have come from across the world, leading some to question why Guangdong needs to collaborate with Hong Kong on innovation.

“That ship has sailed,’’ said Felix Chung, chairman of Hong Kong’s pro-business Liberal Party. “The plan could have been good 10 years ago but have you seen Shenzhen lately? It has the ability to do so much on its own.”

2. My April Fool's post last year, "Donald Trump to Bring His Chinese Car Brand to the U.S." took advantage of the similarity between Trump's name and the Chinese automaker GAC Motor 's brand Trumpchi. Now that Trump is president, GAC has some very real concerns about the similarity:
Executives at the firm and its parent Guangzhou Automobile Group (601238.SS) say they may now change the Trumpchi brand - which was meant to sound like its Chinese name Chuanqi, which is a play on the word "legendary" and means passing good fortune - after it drew some ridicule at the Detroit auto show in January.

"We saw people were laughing at this and took pictures looking only at this detail, and also put on Facebook or other websites," GAC Motor Design Director Zhang Fan told Reuters. "When we read all that feedback, we realized it might not be very positive promotion for the brand."
I don't know if this blog is one of the "other websites", but I do thank GAC for providing such excellent material. The April Fool's post has received a notable amount of traffic during the past year.

3. William H. Overholt argues that both of the major political parties in the U.S. unfairly blame China when it comes to jobs:
[Politicians of both parties] find it convenient to blame China [for "job declines caused mainly by technology"].

Why? Because interest groups dominate the Washington conversation and both parties are beholden to constituencies with an interest in the post-factual illusion. Democrats depend on unions that see protection of current jobs, not helping workers prepare for the future, as their task. They see every gain for workers in poor countries as a loss for U.S. workers. Preparing the workforce for a changing future could threaten union leaders’ power. . . .

Republicans reject reality for different reasons. If you acknowledge the inexorable disappearance of manufacturing jobs, and the fact (documented by MIT Professor David Autor) that, without government help, whole communities stagnate, then you must authorize the government to analyze the areas of loss and gain, and follow through by spending money to retrain workers and help them move. However, to avoid taxation, wealthy Republican constituents will denounce expanded government authority and expenditures as socialism.
4. No excerpt for the final link since the China Digital Times piece is itself a collection of excerpts with links: "Panama Severs Ties With Taiwan, Pledges Allegiance to China".

Wednesday, October 19, 2016

Particles Inside: Time to Put on a Face Mask at the Gym

Years ago when I worked out at a gym in Shanghai, I occasionally wondered about the gym's air quality. I didn't notice anything obviously wrong, but there were still reasons to question whether they were using an effective air filtration system.

Today Benjamin Carlson, who is based in Beijing, checked the air inside one gym and . . .


That is pretty bad air. I understand Carlson's choice to wear a mask. Although there is reason to believe exercising in some types of pollution without a mask is better than not exercising at all, clean air is better (not even going to bother to source the last claim). Despite the logic, there is still something extra depressing about feeling compelled to wear a mask indoors.

The mobile air monitor Carlson is holding appears to be a Laser Egg made by Origins Technology. Paul Bischoff reported on the device's release and the technology inside it last year for Tech in Asia:
As the particles are pulled in by a fan, they pass in front of a laser. The laser refracts onto a photo sensor. This allows the device to instantly work out the size and number of particles in the air. These types of devices typically cost anywhere from US$500 to US$10,000, but Origins claims to use the same technology in Laser Egg at a fracion of the cost.
I have been tempted to buy one myself. I wonder how many times as I have traveled across the China it would have convinced me to go to sleep wearing a mask.

Monday, August 1, 2016

Assorted China Tech Links: Innovation and Control Mix, a Reason to Break Through, and Uber China Sold

Some longtime readers will remember the days when there was a more explicit tech focus here, and I hope to soon return to some old themes. For now, I will keep it simple and share links to six pieces on China tech:

1. Emily Rauhala pushes back against the idea that heavy censorship by the government means tech innovation has been stifled in China:
“You go on Facebook and you can’t even buy anything, but on WeChat and Weibo you can buy anything you see,” said William Bao Bean, a Shanghai-based partner at SOS Ventures and the managing director of Chinaccelerator, a start-up accelerator.

“Facebook’s road map looks like a WeChat clone.”

2. Despite the innovation, not everything is rosy about the Chinese internet. Christina Larson captures some of how the good and the bad fit together:
These stark contrasts—an Internet that is simultaneously dynamic and lethargic, innovative and stultifying, liberating yet tightly controlled—are easier to understand when you realize they are not necessarily contradictions. Being forbidden to develop tools for stimulating free expression or transparency essentially forces Chinese entrepreneurs to concentrate their resources on services that facilitate commerce, convenience, and entertainment. And the more successful those kinds of businesses become, the more money they and their investors have at stake, possibly cementing the status quo.

3. Zheping Huang looks at a specific case where Chinese people who previously didn't see a need to access online information and services blocked in China finally felt compelled to use a VPN to break through the Great Firewall:
Recently, hundreds of Chinese investors, who may be out $6 billion in one of China’s biggest financial scams, have leaped over the Great Firewall in an organized, determined way. After being ignored by China’s regulators and lawmakers, these desperate investors are pouring into Twitter to spread news of their plight.

While their numbers are small, their actions are already inspiring other Chinese investors burned in a monumental number of recent scams, turning Twitter into a new venue for angry Chinese citizens to protest. And as they leap over the Great Firewall, some are coming to a new realization—the government has been cracking down on free speech and civil protests just like theirs for years.

4. For something fresh from today, there is big news about Uber and Didi Chuxing:
Didi Chuxing, the dominant ride-hailing service in China, said it will acquire Uber Technologies Inc.’s operations in the country, ending a battle that has cost the two companies billions as they competed for customers and drivers.

Didi will buy Uber’s brand, business and data in the country, the Chinese company said in a statement. Uber Technologies will receive 5.89 percent of the combined company with preferred equity interest equal to 17.7 percent of the economic benefits.

5. The sale of Uber China comes as no huge surprise to many. Heather Timmons highlights how the writing was on the wall:
Then things got even worse—Beijing started to openly back Didi, with an investment by China’s sovereign wealth fund into the new Chinese giant. China’s state banks rolled out billions of dollars in loans to Didi.

In August 2015, Uber reported it was being scrubbed from WeChat, a move, Quartz wrote, that was “almost certainly designed to protect and promote Didi Kuaidi” and make it hard for Uber to do business.

6. And Josh Horowitz takes a quick look at the impact of beyond China:
Didi’s $1 billion investment in Uber likely gives it only a minuscule stake in the ride-hailing giant. But it nevertheless means it has its hands in every single one of its potential major competitors.

This changes perceptions of the future of the ride-hailing industry.

Sunday, July 17, 2016

An Unexpected Fix for a Possessed Laptop in Shanxi

Large Turned-Off Screen at a riverside park in Gujiao, Shanxi
This large screen wasn't displaying anything when I recently visited a riverside park in Gujiao, Shanxi.

Things have been quiet on this blog the past several days. This was not intended.

The long story . . . ah, I won't bother with the long story.

The relatively short story . . . not long after the previous post, my laptop became possessed by a demon — or something like that — which wasn't so intelligent but was determined to cause chaos and heartburn. Sometimes all I could do was watch as my screen flipped through multiple modes as I was unable to stop it. One especially worrisome moment was when the cursor moved to a a file and then deleted it. Strange stuff.

The troubleshooting was a slow, frustrating process. At one point, I assumed I would need to make a long journey with significant expenses at the end to address the problem. Yesterday, the problematic symptom subsided enough for a period of time that I could try some other fixes. One involved changing a setting. So I did that, although it only required reverting something I had changed since I had initially discovered the problem. And then I considered another piece of advice I had just discovered which seemed potentially relevant.

But slapping the trackpad hard with the palm of your hand? It didn't seem entirely wise.

Of course, I did it.

I'm not 100% sure what did the trick, but my computer is no longer possessed. Since achieving that state, I have taken the time to address other potential issues just to be safe. Fortunately, I didn't blow things up in the process. In fact, I might have fixed an unrelated nagging issue. The verdict is still out on that though.

So, hopefully things are back on.

Thursday, January 14, 2016

Apple Opens a Special New Store in Xiamen, China

Today Apple opened its first store in Xiamen, China, at the SM Lifestyle Center shopping mall. Unlike the notable Apple Store which opened almost a year ago at Jiefangbei in Chongqing, no Apple logo could be seen from afar.

Apple Store at the SM Lifestyle Center shopping mall in Xiamen, China


As explained by several Apple Store employees, that is all by design and part of the look for Apple's newest "D phase" of stores which also appears at new locations in Nanning far to the west and Shenyang far to the north.

Apple hasn't totally eliminated the outside logo, though. One is well hidden on a wall at the Xiamen store.

Hidden Apple logo at the SM Lifestyle Center shopping mall in Xiamen, China


My eyes strain to see the faintest sign of the logo in the above photo, and I had the same experience in person. If a store employee hadn't mentioned a hidden logo, I wouldn't have noticed it. Even after the hint, finding it took significant effort. Close up, the logo is somewhat easier to see but still doesn't jump out.

closeup view of the hidden Apple logo


Employees explained Apple wants people to focus more on the products than the logo and believes its stores' distinctive design will be enough for people to identify them.

It may also be hoped it communicates a message similar to "we're so cool we don't even need to show our logo". Another possible impact relates to the "fake" Apple Stores still common in China. Will they be willing to imitate a look which includes no sign?

A "fake" Apple Store with an "Apple Store" storefront sign
Another "Apple Store" I saw by chance today in Xiamen

Although it is not illegal in China for these stores to resell genuine Apple merchandise and most are easily distinguished from a genuine Apple Store, the bigger question is whether these stores are selling genuine, fake, or the semi-genuine Apple products I have seen being made at Huaqiangbei and elsewhere in China. Apple has far more control over what is sold in its own stores, where it can sell its genuine products in an environment which best complements its brand image, no small part of Apple's success.

The lack of a visible Apple logo didn't appear to hurt today. Over 30 minutes after opening there was still a long, slow line of people. The store is much easier to find than the logo.

crowd at the opening at the SM Lifestyle Center Apple Store in Xiamen, China


A big draw for some people were the limited free shirts commemorating the opening.

free shirt given away at the opening of the at the SM Lifestyle Center Apple Store in Xiamen, China


One group of Apple fans decided it was worth taking a break from their jobs in order to be among the first to visit the store and hopefully score some shirts.

group posing for a photo in front of the SM Lifestyle Center Apple Store in Xiamen, China


At the entrance, people were greeted with cheers and high-fives from Apple Store employees.

Apple employees greeting customers at the opening of the SM Lifestyle Center Apple Store in Xiamen, China


Unlike the Jiefangbei store, no special art marked its opening. But the Xiamen store can make its own claims to fame, at least for now. According to an employee, it boasts the longest LED light panels of any Apple Store in China.

long lights at the SM Lifestyle Center Apple Store in Xiamen, China

long overhead lights at the SM Lifestyle Center Apple Store in Xiamen, China


And it also has the largest Ultra HD Screen.

large Ultra HD Screen at the SM Lifestyle Center Apple Store in Xiamen, China


The live greenery inside is another aspect Apple's new look for its stores.

live plants in a wall at the SM Lifestyle Center Apple Store in Xiamen, China


During the opening hours the store was packed with customers and Apple Store employees.

crowd at the opening of the SM Lifestyle Center Apple Store in Xiamen, China


As seems to be common for Apple's new stores in China, a number of the employees were from the the U.S. and established stores elsewhere in China. During my visit I met employees who had transferred from California, Hawaii, Texas, and Shanghai. At least some of them expect to be at the Xiamen store for two years. This not only helps Apple ensure its China stores offer an experience similar to its U.S. stores but could also have benefits when Apple's employees bring what they learn in China back to the U.S. or to elsewhere in the world.

After the opening hour or two, the crowd thinned to a point where the outside line had disappeared and the inside was still busy but moving around was more manageable. As Best Buy has learned, crowds can be especially deceiving in China. In the end, something else matters much more.

RMB cash counting machine


So Apple is surely keeping a closer eye on sales, whether by cash or card.

Apple employee using cash counting machine for a man's purchase

person making a purchase with a credit card at the SM Lifestyle Center Apple Store in Xiamen, China


Below are more scenes from the store today including employees demonstrating, assisting, discussing, and photographing; customers watching, trying, buying, and waiting for others; and security keeping an eye on things. The store is Apple's 30th in China, and more are on the way. The opening is symbolic not only for Apple but Xiamen as well. Like many other cities in China, Xiamen has seen much recent development. An under-construction subway system will soon have a station next to the large shopping mall, something surely not lost on Apple as it seeks to grow as well.

Apple employee helping a man put on an Apple Watch

Apple employee helping a customer put on an Apple Watch

Apple employees assisting customers

Apple employees assisting a customer

Apple employee assisting a customer

Apple employee assisting a customer

Apple employees with a customer

Apple employee assisting a customer with a laptop

Apple employee assisting a customer

Apple employee assisting a customer with headphones at the SM Lifestyle Center Apple Store in Xiamen, China

customer looking at headphones

customer using a laptop for sale at the SM Lifestyle Center Apple Store in Xiamen, China

customers in front of monitor displaying Jupiter at the SM Lifestyle Center Apple Store in Xiamen, China

people trying iPads at the SM Lifestyle Center Apple Store in Xiamen, China

Apple employee giving a demonstration at the SM Lifestyle Center Apple Store in Xiamen, China

Apple employee giving a demonstration

Apple employee giving a demonstration

woman waiting with a suitcase at the SM Lifestyle Center Apple Store in Xiamen, China

people using mobile phones at the SM Lifestyle Center Apple Store in Xiamen, China

security at the SM Lifestyle Center Apple Store in Xiamen, China

three employees speaking to each other at the SM Lifestyle Center Apple Store in Xiamen, China

Apple employee taking a photograph with a Canon camera at the SM Lifestyle Center Apple Store in Xiamen, China

man with Swarovksi bag making a purchase at the SM Lifestyle Center Apple Store in Xiamen, China