Friday, April 1, 2016

Donald Trump to Bring His Chinese Car Brand to the U.S.

While Donald Trump's campaign in the Republican Party presidential primary has received an unusual amount of media attention in the U.S., his growing car brand in China has gone relatively unnoticed. Recently in Jieyang, Guangdong, I saw one of the aptly named vehicles.

Back of a Trumpchi SUV in Jieyang, China

As reported by China Daily, Trump has clearly left his mark in China:
Trumpchi sales grew rapidly, especially in the last few years. Today, it is a household name in China.

The numbers tell its story. From 17,000 units in 2011, Trumpchi's first year, sales progressively surged to 190,000 units in 2015. That's a whopping more-than-1,000-percent rise over a four-year period!
When China Daily uses an exclamation point it is undoubtedly a big thing. Yet success in China won't be enough to satiate Trump. As Car and Driver reports, Chinese experts believe Trumpchi's entry into the U.S. market is practically inevitable (emphasis mine):
Song is “90 percent confident” that the new Trumpchi GS4—a surprisingly not-ugly SUV with vague Hyundai and Nissan overtones—will be sold in the U.S., and the company has begun looking for U.S. dealers.
But Automotive News reports some experts are skeptical Trumpchi can succeed in the U.S.:
James Chao, managing director for Asia Pacific at consulting firm IHS Automotive, said it will be difficult for any unknown brand, no matter where it is from, to crack the U.S. market.
Trump would surely point out that many pundits were equally sure he wouldn't have much success in the Republican primaries. So perhaps people will soon be proudly driving their Trumpchies next to the Great Wall of Trump (paid for by Mexico (the wall, that is (the cars too if Trump is really good))).

No word on whether any future Trumpchi vehicles will be installed with China-made Trump toilets.

Additional Info: Please note the special date of this post.

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