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Tuesday, October 3, 2017

National Day Sales in China: Buy One Get One Free at War Ground

As usual, National Day in China means . . . sales.

sign with "national day" printed with "NATI", "ONAL-", and "DAY" on separate lines


This year is a bit different in that the Mid-Autumn Festival happens to fall during the seven day National Day holiday period, which has been extended to eight days this year to accommodate both holidays. Some stores have played off the double holiday theme this year with variations of "Buy One Get One Free" sales.

For example, a New Bailun LP (Xinbailunlingpao) store I passed today in Zhongshan displayed a "Buy One Get One Free" sign.

buy one get one free sign at New Bailun LP


And so did a YG-Niubailun store nearby.

buy one get one free sign at YG-Niubailun


Both of these stores sell sneakers with logos remarkably similar to New Balance's — fascinating story there for another day.

Now I can't mention holiday sales in Zhongshan without bringing up War Ground - a military-themed clothing store. Two years ago, I noticed that a War Ground store in Zhongshan had a sale for International Women's Day. Later in the year, I saw that they also had a sale for National Day. Today I briefly stopped by the same store. The promotion there was toned down in comparison to two years ago, and I didn't see any explicit mention of the National Day holiday. But there was a red colored "Buy One Get One Free" sign.

buy one get one free sign at War Ground


You can decide whether this counts as a National Day sale or not. Perhaps they decided they could have a sale but it would be best not to mention the holiday directly. War and all that.

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