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Monday, July 30, 2018

A Cat and Dog Debate the Best Peppers for Steaks in a Restaurant Chain Ad in China

Houcaller (豪客来) is a widespread Western-style steak restaurant chain in China, and I have seen it, and some imitators, in numerous cities. A recent promotion of theirs recently caught my eye as I was passing a bus stop in Shenzhen.

Houcaller ad for red pepper and black pepper steaks


The ad features a red pepper steak with bones and black pepper steak without bones. The ad asks who is more correct in their tastes. The cat apparently prefers the red pepper steak and the dog prefers the other. I would have associated a preference for bones more with dogs, but maybe the black pepper would win them over after all.

Beside the dog is a Chinese phrase which can be interpreted as "Dare to be black" or "Of course, black". But it's also a bit of pun, presumably intended, because in slang the phrase means "dare to mock yourself".

I haven't tried either of these steaks, so I can't help settle this debate. I think the last, and perhaps only, time I went to a Houcaller was about 8 years ago far to the north in Anyang, Henan. It was a fascinating experience. I'll save that short story for another day. No cats or dogs were involved.

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