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Monday, February 25, 2013

The Facebook Ice Cream Store in Cambodia

Last year I shared my "discovery" of the Android Store in Zhuhai, China (see here). Even though in addition to Android phones it sold non-Android phones, including the iPhone, I saw it as a sign of Android's growth in China. It was also reminiscent of the numerous "fake" Apple stores I have seen across China (see here).

I haven't noticed any similar Android or Apple stores during my brief time in Cambodia, but at a shopping center in Phnom Penh I did notice a store that prominently made use of the Facebook brand. Since Facebook is an online service, it may not be obvious how one could use their brand for a store. The answer is simple: you sell ice cream.

Facebook Ice Cream store in Phnom Penh, Cambodia
The person holding the ice cream sure doesn't look like Mark Zuckerberg

Croatian designer Tomislav Zvonari─ç has already created a concept for a Facebook ice cream bar—Facecream (H/T Mashable). But I'm not aware of any Facebook Ice Cream stores other than the one I saw in Phnom Penh.

After stumbling upon the store, I felt compelled to go inside. A friendly ice cream server greeted me.

server at the Facebook Ice Cream store
I did not ask if she receives Facebook stocks as part of her compensation.

Excited to try some Facebook ice cream, I placed my order.

inside the Facebook Ice Cream store
Imagine the lights flickering between "Face" & "Ice" and "book" & "Cream" for a fuller experience.

No Facecream was available. Instead, they had a variety of common (for Cambodia) ice cream flavors, drinks, and some non-dessert food, including chicken wings and french fries. I chose the taro ice cream.

cup of taro ice cream with the writing "I choose the pink one cause I love pink!! Fashion Update"
Nothing like receiving a fashion update with your ice cream.

I'm not sure whether the ice cream had a Facebook flavor to it. I'll just say that the cookie sticks were my favorite part.

Facebook is available in the Khmer (Cambodian) language, but I was told the store does not have a Facebook page. That seems like a marketing blunder, although maybe they were concerned about receiving any attention from the folks at Facebook.

I have seen other signs of Facebook's presence in Cambodia (maybe more about that later). None of them were as striking as the Facebook Ice Cream store though. That's all for now, but I'll be sure to provide an update if I see any ice cream stores using the brands of Facebook's competitors.

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