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Monday, March 14, 2016

Promoting a New Ceramics Center in Xiamen with a Snowman and a Ghost

I previously didn't offer any explanation for a nativity scene in Xiamen which included a snowy Disney character. But, as usual, context matters, so now I will share some.

There were two related displays at the Zhongshan Road Pedestrian Street. Neither had a similar Christian theme.

promotional display for the Shunmei Ceramic Cultural Center at the Zhongshan Road Pedestrian Street in Xiamen

promotional display for the Shunmei Ceramic Cultural Center at the Zhongshan Road Pedestrian Street in Xiamen


Long story short, they were all part of a promotion for the grand opening of the Shunmei Ceramic Cultural Center.

According to the Shunmei Group's website, the company has passed a "factory audit of Disney". The website currently features some Frozen-themed items.

Disney Frozen items displayed on Shunmei Group website

Olaf's presence in the nativity scene now seems less mysterious — same with the Snow White and the Seven Dwarves' and even the non-Disney minion's presence in the first photo above.

A Shunmei post in Chinese provides some examples of the items which would be available for purchase at the Shunmei Ceramic Cultural Center. It also has an advertisement for the grand opening which includes part of an iconic scene from the movie Ghost.

ad with a photo from the movie Ghost for the grand openning of the Shunmei Ceramic Cultural Center in Xiamen

This raises obvious questions such as "Where is Olaf?" and "Are they making a ceramic minion?"

This is yet another example where digging deeper raised more questions than it answered. But at least some were answered. Maybe.

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