Yesterday, January 18, I didn't expect to be thinking about Valentine's Day, which isn't until February 14. However, sale signs at the Qsquare shopping mall in Taipei changed that.
The mall's website now prominently features its Valentine's Day themed winter sale as well.
I don't know whether it is typical for Qsquare to start a Valentine's Day promotion nearly four weeks before the holiday. Qsquare may have chosen the timing because another holiday with sales potential — the Lunar New Year — falls on February 16 this year. However, I have seen similarly early starts to holiday sales elsewhere. So I wouldn't be shocked if Valentine's Day signs would now be up even if the Lunar New Year fell on a later date.
In any case, the Chinese message on the banner indicates the sale will be an opportunity for couples to show evidence of their love. It doesn't mention that depending on your significant other it may or may not be beneficial to mention you bought their gift on sale.
The mall's website now prominently features its Valentine's Day themed winter sale as well.
I don't know whether it is typical for Qsquare to start a Valentine's Day promotion nearly four weeks before the holiday. Qsquare may have chosen the timing because another holiday with sales potential — the Lunar New Year — falls on February 16 this year. However, I have seen similarly early starts to holiday sales elsewhere. So I wouldn't be shocked if Valentine's Day signs would now be up even if the Lunar New Year fell on a later date.
In any case, the Chinese message on the banner indicates the sale will be an opportunity for couples to show evidence of their love. It doesn't mention that depending on your significant other it may or may not be beneficial to mention you bought their gift on sale.
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