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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, November 13, 2015

Another College Student's Part-time Job on a Street in Changsha

On Huangxing Middle Road in Changsha last week, I saw a college student handing out leaflets. As I passed by she paused before handing one to me. After I looked at the leaflet in her hand we both laughed. It advertised an English language school.

female college student handing out leaflets in Changsha

She reminded me of a college student I met in Changsha three years ago. Both students handed out leaflets as a part-time job but the pay has changed, increasing from 40 yuan to 50 yuan (U.S. $7.84) for four hours of work — a sign of how paper leaflets remain a common way of advertising and how labor costs have risen in China.

Thursday, November 12, 2015

From Shaoguan to Changsha: A Brief Look at a Long Day

After reaching a boarding platform at the Shaoguan Railway Station last Wednesday morning, I headed in the wrong direction. To ensure the high-speed train didn't leave minus a confused passenger, staff asked me to board the nearest train car. The long train appeared to be two trains connected together, and there was no way to pass from the one I had boarded to the one with my reserved seat. Fortunately, finding a new seat wasn't a problem. During the 1 hour 44 minutes needed to reach my destination 480 km (298 miles) away, I was the only person sitting in the train car I had entered.

empty high-speed train car in China


After arriving at the Changsha South Railway Station, instead of taking a taxi with a bust of Mao Zedong as I had done two years ago, I took the subway which had opened more recently.

In my hotel room I discovered one of the lightbulbs needed replaced. I notified hotel staff and not long afterwards left my room. In the elevator lobby I saw a hotel employee walk towards my room with a light bulb. Minutes later my room had more light. The elevator lobby, where I had watched the employee remove the light bulb from the ceiling, now had less.

I hit the streets of Changsha with a number of goals in my mind, most related to seeing what had and had not changed since my previous time there. Since my stomach desired lunch, my first destination was a new favorite for Liuyang-style steamed dishes on Jixiang Lane (吉祥巷). My old favorite and an old new favorite on the same lane are both long gone.

Liuyang-style restaurant in Changsha, Hunan


As expected, a variety of options, many spicy, were available in the steamer.

Liuyang-style steamed dishes in Changsha, Hunan


As not expected, the fish I chose was far from spectacular. I may branch out to other lanes next time.

I then made my way to the Kaifu Wanda Plaza. Behind it a pair of men encouraged me to try their specialty of pig and chicken feet.

two men selling pig and chicken feet in Changsha


Being full, I passed on their offer. And I soon passed some non-foot meat for sale nearby.

hanging raw meat for sale in Changsha


While walking down Yongxing Street (永兴街), a man sitting outside a mahjong room requested I take his photo. I obliged, and he convinced a woman to join him.

woman and man posing outside for a photo in front of a room filled with mahjong players


Later, near an area with a number of mobile phone stores and markets, I met two boys sharing a chair . . .

two boys sitting on a chair in Changsha, Hunan


. . . a boy with a Chinese sanjiegun . . .

boy posing with a sanjiegun (three-sectional staff) in Changsha, Hunan


and a sanjiegun-less mutt.

a mutt with a bit of pug sitting on a table in Changsha


Upon reaching the mobile phone markets, I checked out their current selection.

variety of children's mobile phones for sale in Changsha


I then walked to a large shopping district around Huangxing Road and saw a Minions mascot . . .

Minion mascot holding a sign in Changsha


. . . a child with a dog . . .

small dog standing on its hind legs and looking at a child in a stroller in Changsha


. . . and a couple of other mascots, these for Dianping.

male Dianping mascot holding a sign at a Changsha mall

female Dianping mascot holding a sign at a Changsha mall


The mascots were part of a promotion at a mall which, similar to many other promotions I have seen in China, concluded with dancers.

dancers for a Dianping promotion in Changsha

The dancers conclude this set of photos as well.

I was in Changsha for less than 24 hours but still managed to cover much ground. The above photos capture just a small portion of what I saw. In the future, I will share more, including updates to some earlier Changsha-related posts. And perhaps someday I will return to the elevator lobby to see whether it has regained its earlier brightness.

Sunday, November 1, 2015

Halloween Scenes from Shaoguan, China

Last week while crossing the Fengcai Bridge in Shaoguan, I noticed a few people looking up at something.

young women walking on a bridge and looking upwards in Shaoguan


I soon surmised their attention had been caught by an advertisement for a Halloween party.

Billboard in Shaoguan advertising the Halloween 2 party


The other side of the billboard was the same.

Billboard in Shaoguan advertising the Halloween 2 party


And similar signs appeared over a road leading to the Shaoguan East Railway Station.

Billboard near the Shaoguan East Railway Station advertising the Halloween 2 party

Billboard  advertising the Halloween 2 party


Not to be outdone, a fitness club had a Halloween activity planned as well.

Advertisement by a fitness club for a Halloween run in Shaoguan


And during several returns to an RT-Mart in Shaoguan I always saw a crowd around the Halloween supplies for sale.

Halloween supplies for sale at an RT-Mart in Shaoguan, China


The RT-Mart also added two Halloween-themed candy displays.

Halloween Skittles display at the RT-Mart in Shaoguan

Halloween M&M's display at the RT-Mart in Shaoguan

All of these signs plus some discussions I had with locals lead me to believe there would be more Halloween spirit in Shaoguan than I had expected after earlier seeing the Halloween offerings at a Pizza Hut.

I had not expected to still be here on Halloween, but life proved to have other ideas. So I was able to experience some of the city on the special day. What I saw on Halloween night was not as extensive as what I saw in Changsha several years ago, but it still surprised me, especially considering the constant rain all night.

For example, people sold masks and other Halloween-related items at both the Pedestrian Street and The History East Street shopping area.

person selling Halloween supplies at a pedestrian street in Shaoguan

Halloween supplies for sale at The History East Street in Shaoguan


And a popular arcade had Halloween activities, including free face painting.

Halloween face painting the City Hero video arcade in Shaoguan

Halloween face painting the City Hero video arcade in Shaoguan

college student with face paint in Shaoguan

Two City Hero employees with Halloween face paint in Shaoguan

young woman wearing face paint and holding a small stuffed bear in Shaoguan


At the History East Road shopping area I saw a variety of people, mostly younger, appropriately dressed for the holiday.

little boy wearing a Spiderman Halloween mask in Shaoguan, China

group of young people in Shaoguan dressed up for Halloween


And a decent crowd showed up for the party I first saw advertised, also at The History East Road, despite the steady rain. Some people took advantage of the opportunity to dance. Others watched.

Dancing at the Halloween 2 party in Shaoguan

Dancing at the Halloween 2 party in Shaoguan

people watching the dancing at the Halloween 2 party in Shaoguan

people on state at the Halloween 2 party in Shaoguan

Dancing at the Halloween 2 party in Shaoguan

Dancing at the Halloween 2 party in Shaoguan, China


Surely this is not cover all of Shaoguan's Halloween activities, but it offers a sense of how another Western holiday is gaining acceptance in China. Even a local reporter noted Halloween's growing presence (in Chinese). By far, most of Shaoguan showed no signs of the holiday and at most homes you would likely only cause much confusion (at best) if you show up trick-or-treating. Still, it's good to know one can end Halloween in Shaoguan at a quiet bar and receive an unexpected free holiday treat to complement your Bloody Mary.

Bloody hand made out of hot dogs, cheese, almonds, and ketchup

Friday, October 30, 2015

"Minnight" Movie Horrors in Shaoguan

In addition to the two movie posters I previously saw at the Fengdu Road Pedestrian Street in Shaoguan, another poster there more recently caught my eye.

movie poster for Midnight Whispers (半夜叫你别回头) which misspells "midnight" as "minnight"

More than the warm poses, the word "minnight" is remarkable. An online version of this poster at Douban uses the same word as well. However, all of the other posters for the same movie use "midnight", which makes sense since it is part of the Chinese name of the movie (半夜叫你别回头). While English language errors are common in China, misspelling the name of a movie on a poster which presumably was distributed nationwide seems to include a bit of extra unintended horror. Maybe that was the point though. Midnight Whispers opened today in China, just in time for the Halloween weekend.

Wednesday, October 21, 2015

Complicated Romances and Bloodthirsty Pencils: Two New Chinese Movie Posters

Two of the movie posters outside a theater at the Fengdu Road Pedestrian Street in Shaoguan especially caught my eye during recent days. One, for the poses and expressions:

movie poster for Youth Never Returns (既然青春留不住) in Shaoguan, China

Youth Never Returns (既然青春留不住) premiered at the Montreal Film Festival, which provides this synopsis:
When Wang Jinhui enters university, he immediately becomes one of its most popular students, certainly to the girls. But not Zhou Hui. When he asks her to help him cheat in exams, she reports him instead. Still, she does help him study, and eventually they warm to each other. They become a couple. An unsteady couple, with ups and downs -- lovers, enemies, lovers again. And finally a breakup. Years later, having become a successful restaurant operator, Wang Jinhui learns about Zhou Hui’s ill health. He comes to help, but once again they separate. Is there one more reconciliation in the cards?
And if Wang Jinhui now becomes ill, will Zhou Hui run the restaurant in his absence? Or given how the cheating incident worked out, will she instead report him for tax evasion to help rekindle their love yet again? Indeed, more ups and downs could be in store. Youth Never Returns opens in China on October 23. If offered free tickets, popcorn, and really good beer, I will consider going.

The other movie poster caught my attention because it reminded me of the Death is Here 3 movie poster I saw last year in Zhanjiang. Yes, folks, the terrifying giant pencil is back.

movie poster for Campus Mystery (笔仙魔咒) in Shaoguan, China


In addition to gratuitous cleavage, other movie posters for Campus Mystery (笔仙魔咒) include gratuitous gore, upskirt views, and water. I haven't yet seen them displayed in Shaoguan.

For reasons I can't explain, this movie did not premier at the Montreal Film Festival, so I will not share a proper synopsis. Instead, I will share a guess about the plot:
After Wang Jinhui enters university, an evil giant pencil convinces him to cheat in exams. But Zhou Hui, his occasional lover who has an interest in tax law, discovers it isn't a number 2 pencil as required and . . .
Wait, maybe I shouldn't confuse films. Anyway, whatever the real plot, if any, presumably a really big pencil appears in the movie, which is all you can ask for. Campus Mystery opened in China last Friday, and I will consider seeing it as well, assuming similar conditions. Given my curiosity about the pencil, though, I am willing to forfeit the popcorn and beer in a plastic bag is good enough.

These two movies probably don't best represent the overall state of movie-making in China today, but they still remind me of a recent conversation I had about Chinese movies with a high school student in Zhongshan. She said she used to only enjoy foreign movies. But now she was finding more Chinese movies she enjoyed and believed they were getting much better. She is definitely not alone in her opinion

On its opening weekend in China, Campus Mystery didn't captivate as many viewers as a number of other movies and only grossed U.S. $840,000. Recent domestic success stories for the Chinese film industry, comedies Goodbye Mr. Loser and Lost in Hong Kong, fared much better though. And showing that ants can trump pencils, even in a market clearly gamed to benefit domestic films, the foreign film Ant-Men, also opening in China this past weekend, came in number one grossing over $43 million.

Wednesday, October 7, 2015

More National Day in Zhongshan: War Ground, Budweiser, and Fake Sprouts

On this last day of the long holiday, light mention of three more things (other things here, here, and here) which caught my attention in Zhongshan, Guangdong, on National Day:

1. Earlier this year in Zhongshan I saw a Women's Day sale at the military-themed clothing store War Ground. So it wasn't surprising they also had a National Day sale.



I wonder whether they will have a Christmas sale.

2. I didn't see anything specifically mentioning National Day, but along with some other nearby temporary tents a Budweiser promotional tent appeared to be targeting the holiday crowds. Although it declared "Made for Music", any time I passed by I only saw Western movies offered as entertainment.



Budweiser products were available as well. Some of the people who watched the movies even drank them.

3. As seen in one of the photos in an earlier post, a new fad in China has made its way to Zhongshan. Sometimes referred to as fake sprouts, a wide range of plantlike hair pins are now available. On National Day they appeared to be selling well, as they were elsewhere in China, and I saw many younger people with fake plants sticking out of their head.



I gave it pass. I did have visions of wearing an entire bonsai tree on my head though.

Monday, September 7, 2015

A Casino Resort, Taipa Village, and a Garden: The Photographed Portion of a Sunday in Macau

I have been to Macau many times, and planned to simply enjoy myself there for much of the day yesterday. Below are some photos. They don't cover all of my day. In fact, they don't cover what I would most want to share here from a more "local" part of the city less visited by tourists. But something unexpected occurred shortly after taking the last photo below.

My camera's battery ran out. Actually, that wasn't unexpected.

After putting in a second battery, I discovered it had no power left either. Now that was most unexpected. This has happened perhaps once before during years of photographing China.

So here is a light story for the first part of my day, which offers a somewhat unconventional look at Macau:


Yesterday morning I walked to the Gongbei Port immigration checkpoint in Zhuhai so I could cross the border to Macau. Since a work day had been shifted to Sunday to allow three consecutive days off for the recent holiday, I hoped there wouldn't be much of a crowd. Indeed, although it often takes around an hour, I made it through Chinese and Macanese immigration in less than 15 minutes.

Once in Macau, I bordered a free bus operated by the Galaxy Macau — a hotel, shopping, and casino resort. The already large complex had recently finished a major expansion I wished to see, partly due to interest in whether there will be sufficient demand for the still-growing number of shopping and entertainment options in Macau.

Before boarding the bus I was handed a pamphlet about the Broadway Macau, also owned by the Galaxy Entertainment Group, promising "hot girls with fire heating up the atmosphere", pedicab singers, a uni-juggler, and stilt walkers.

pamphlet for the Broadway Macau promoting PediCabs Singers, Girls on Fire, Uni-Juggler, and Stilt Walkers


The bus took a highway down the east side of the Macau Peninsula and over a bridge to Taipa. Soon I was at the the Galaxy Macau in neighboring Cotai.

Galaxy Macau


Once inside, I found an ATM and withdrew enough Macau patacas to hopefully get me through the day. I then walked into the new east portion of The Promenade, basically a large luxury mall. I noticed a message on one of the walls, but I could not decipher it.

symbols on a wall at The Promenade in Macau


The mall itself was just like a mall, most reminiscent of a luxury mall or two in Shanghai. I noted one of the signs included a possible reference to The Hobbit. Gollum himself would have recognized the significance of placing the word "Precious" near a man's hand in his pocket.

sign with the word "precious" near a man's hand inside his pocket at The Promenade in Macau


I quickly made my way through the mall and found the bridge over a wide road to the Broadway Macau.

enclosed pedestrian bridge with moving walkways connecting Galaxy Macau with Broadway Macau


The indoor entertainment areas were rather quiet — not unexpected since no shows were on at the time. However, I could see some of the promotions, including one for a magic show in December.

sign for "Cyril Magic Up Close & Personal" World Tour


Another sign promised "Broadway Babes".

Broadway Babes sign


Whatever type of entertainment you like, a hallway promised unlimited fun, which sounds like a lot of fun. The only catch was it appeared to be behind a locked door.

colorful hallway with the words "Unlimited Fun"


I then made it to the outdoor pedestrian street called The Broadway. It didn't look anything like New York's Broadway, but it did remind me of what some streets in Orlando might look like if they had a bunch of Macanese and other Asian restaurants.

The Broadway in Macau


The area was rather hot and notably quiet —no pink scooters, pedicab singers, or girls on fire. Apparently those are part of the nighttime festivities.

So I made my way back across the pedestrian bridge, through The Promenade, and left the Galaxy Macau. While crossing the street to head to my next destination, Taipa Village, I briefly looked at the progress on the Pai Kok station for the under-construction Macau light rail.

under-construction Pai Kok light rail station in Macau


I had timed my arrival in Taipa Village to match with the opening of my lunch destination. I will refrain from posting any photos of the edacious and potatory event since I had a nearly identical experience during an earlier visit to the Portuguese restaurant "O Santos".  The food was as good as ever, and I said hello to the owner who as usual enjoyed a meal at the front of the first floor dining area. Some changes since my first visits years ago included photos of more recent Portuguese football teams and Mick Jagger's visit there last year.

After eating more than enough, the results of poor sleep the night before encouraged me seek a bit more caffeine. So I walked to the nearby Taiwanese Fong Da Coffee and ordered a "South Italian" espresso — a more special experience than visiting the Starbucks also not far away.

Fong Da Coffee in Taipa Village, Macau


As the caffeine molecules began to do their work, I briefly checked out of the small Taipa Flea Market and observed a purchase.

jewelry stall at Taipa Flea Market in Macau


Now rather thirsty due to the hot weather, I headed toward a ParknShop supermarket where I knew I would find some items of interest. On the way I saw a taxi with an advertisement for place I had visited several years ago — Danang, Vietnam.

Macau taxi with advertisement for Danang, Vietnam


Upon entering the building with the supermarket I noticed a piano sale.

piano sale in Taipa, Macau


A collection of piano music had been left open, and I quickly recognized a great piece. Bonus points if you can identify it (the answer should be rather easy for piano majors).

great piano music


The piece is beyond my meager piano skills, so I headed inside the supermarket for a treat rather hard to find in most of mainland China — low fat chocolate milk.

three varieties of low fat chocolate milk


Since I was in Macau, a land with much Portuguese influence, I bought something else also not common in mainland China — Luso spring water.

Luso bottled water for sale in Macau


As I rehydrated outside, I considered the challenges and pressures many face in Macau, and the rest of China — owning a home.

two women with a little girl walking by an advertisement for housing loans


I was also reminded of how many cats love nothing more than a big cardboard box.

large cardboard box labeled "Hello Kitty"


Soon it was time to head to my destination for the afternoon. Just as I approached the bus stop the right bus arrived. I did not take it. A few seconds later another bus for the same route arrived. I took it. My final bus stop back on the Macau Peninsula was next to a peaceful site, so I decided to visit the Lou Lim Ieoc Garden.

I spent some time at an art exhibition there — more about that in a later post. I also watched children feed some turtles and fish.

children feeding fish and turtles at Lim Ieoc Garden in Macau


I also enjoyed the garden's winding paths.

path at Lim Ieoc Garden in Macau


And I saw a number of people enjoying the surroundings.

pavilion at  Lim Ieoc Garden in Macau

That's the unexpected end to this post. I do have a story sans photos to tell about what happened next, but I will save that for another day.