Love Station Fashion

Clothing store in Shaoyang, Hunan

'Tis the Season for Star Wars in China

Signs of Christmas are easy to find in China this time of the year, and in the past I have shared holiday scenes from Putian, Quanzhou, Wuhan, Zhangzhou, and Hong Kong. But none of them included TIE fighters or Imperial Stormtroopers. The idea of mixing Christmas with Star Wars will make some people cringe with memories of the fascinatingly terrible 1978 Star Wars Holiday Special. But at the IAPM shopping center in Shanghai the two have been combined in a more harmonious manner to promote the upcoming release of Disney's Star Wars: The Force Awakens. Some people will still cringe due to the further commercialization of Christmas, but in China most people attach little or no religious meaning to the holiday and the government has more concerns about the potential "religionization" of Christmas.

Below are scenes at the shopping center from this past weekend, including Friday when several of the Star Wars displays were still roped off. Christmas trees with light sabers, starfighters, female models wearing Star Wars themed clothing, armed Star Wars figures, and an unarmed Santa Claus (unless you count his bell) all make appearances. Many of the photos capture the variety of people who interacted with the displays or the modern design of the shopping center itself. IAPM couldn't be more different from the simple outdoor market which existed at the same location less than 10 years ago and sold fakes imitating some of the luxury brands now available at posh stores there. The shopping center, its visitors, and Disney's new hopes in China are all signs of how much the country has changed since the first Star Wars movie opened 38 years ago in a land far, far away. . . .

Another Small Space in Shaoguan Filled with China's Redder Days: The Wuya Lane Old Book Room

The Nostalgia Book Room isn't the only place buying and selling old books and other older items on Wuya Lane in Shaoguan. Another place is the similarly small and appropriately named Wuya Lane Old Book Room* (吾牙巷旧书房). Like The Nostalgia Book Room, it opens when it opens and was closed almost all of the times I passed by.

Fortunately, one evening I arrived just before the door was about to come down. I was able to take a photo of the packed up room.

To peruse the many items call Mr. Mo (莫) at 18344499159 to have a better chance of finding an open door.




*Once again, I took the liberty of providing an English name. "书房" is often translated as "study" (the room), but I thought "book room" worked better in these cases.

A Small Space Filled with China's Redder Days: The Nostalgia Book Room in Shaoguan, Guangdong

Wuya Lane (吾牙巷) between Wenhua Street and Fuxing Road in Shaoguan is home to a variety of establishments including places selling & buying old currency and other collector's items, a restaurant specializing in donkey meat, inexpensive hair salons, and "hair salons" which appear to offer services far more intimate than a haircut. The place which most caught my eye there has the Chinese name 怀旧书屋 (Huáijiù Shūwū). Since no English name is listed, I will take the liberty of calling it The Nostalgia Book Room.

Numerous older books, posters, electronics and other memorabilia fill the small store. Many of them are connected to China's Cultural Revolution. Despite all of the upheaval and terror it brought, many in China today look back fondly on those days or part of what they held.

Chinese author Yu Hua, who grew up during the Cultural Revolution, sees some of the nostalgia for the Cultural Revolution as a sign of people's discontent with today's China:

In today’s China, more and more people speak in positive terms about the Cultural Revolution and hanker for a return to that era. Most of them don’t really want to turn the clock back: It’s mainly their dissatisfaction with current realities that fuels their interest in revolution. The itch for revolution, of course, may have different triggers. Some people are alienated by the increasing materialism of Chinese society, but many more are outraged by the emergence of interest cliques that marry political power to business profits.

But a quote of a Chinese musician in German sinologist Barbara Mittler's "Popular Propaganda? Art and Culture in Revolutionary China" suggests how people can have positive feelings about the era's culture without connecting it to any specific political message:

My generation likes the model works; they are our youth. Yes, there are people who dislike them, too, but really we do like them. Indeed, when I was young, eighteen or so, I needed art so much, we all did. And then there were just the model works as our food, and we actually thought they were quite great. Jiang Qing [Mao’s wife, who was in charge of the production of model works] used really good performers, writers, artists, and musicians. Of course this was propaganda for Mao’s thoughts, but it was also simply good art, it is all against these imperialists and their attacks, yes, it is, but it is also good art, really.

These are just two perspectives out of many on a complex topic which has generated much research and discussion — part of why I found the The Nostalgia Book Room so fascinating. Another part is simply the history. And old books and electronics . . .

Below is a closer look at the store. Some photographs were taken just after it opened and before all of the items had been set up as desired. If you wish to visit*, as far as I can tell the store opens when it opens. In other words, it is best to call Mr. Fan (范先生) at 0751-6109085 or 8979819 or you might be out of luck.

*Some online maps identify Wuya Lane as a street (吾牙街), but store signs and standard address plates in the area identify it as a lane / alley (吾牙巷).