Friday, May 9, 2014

An Easy-to-Identify Knockoff Chanel Shirt in China

Knockoffs of well-known international clothing brands are a far more common sight in China than imitations of well-known international hotel brands. Just how common is not simple to pin down though. Depending on the degree and quality of the imitation, it can be challenging to identify knockoffs based purely on their appearance, especially if one is not familiar with the brands. For example, today in Hengyang, Hunan province, I saw someone wearing what appeared to be a Chanel shirt.

young woman in China wearing a possible knockoff Chanel shirt

After a quick check of Chanel's website, I now see that the shape of the two interlocked letters in the logo seems less circular than the interlocked letters in Chanel's standard logo, but I am still not sure whether the shirt is a knockoff or not. I would not be surprised if Chanel could provide a very quick answer.

In contrast, there are other shirts I feel confident labeling as knockoffs even without checking a website or consulting a fashion expert. For example, also today in Hengyang, I saw someone wearing a shirt with what is clearly only an imitation of Chanel's brand.

woman in China wearing a shirt with an imitation of Chanel's logo and the word 'FAKE'

As everyone knows, the interlocked letters in Chanel's logo don't have rounded ends. Sometimes it is so easy.

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