Thursday, May 29, 2014

(I Believe That) I Like "Esa-Pekka's Verse" by Apple

ESPN's "I believe that we will win!" ad left me me a bit surprised and asking a few questions. Another ad I recently saw also left me surprised but did so in a rather positive manner.

The ad by Apple is remarkable for featuring Esa-Pekka Salonen, a conductor and composer of "contemporary classical" music. As Alex Ross notes, despite their incredible talents, artists like Salonen usually doesn't garner much mass-market attention. I would say more except that I don't need to, because Ross already wrote a great piece about the ad on The New Yorker.

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