Friday, April 20, 2012

Android Robot Singing for the iPhone

I have one more tech-related photo to share from Nanping, Zhuhai--the place I found due to a trip on a randomly chosen bus. I share it as a striking example of "creative" trademark usage in China. It certainly is not the only case, but this particular example seems to be a fitting tribute to both the Android store I saw nearby and the "fake" Apple stores I saw elsewhere in Zhuhai.

advertisement for the iPhone 4S including the Android Robot in Zhuhai, China

Yes, in the above photo an Android Robot appears to be singing its praises in a promotion for the iPhone 4S. Although Google's branding guidelines for the Android Robot stipulate that it, "Can be used, reproduced, and modified freely in marketing communications," I suspect Google presumed that any marketing would be for Android-based products and not iPhones. Even if the promotion has technically met this part of the guidelines, it does not appear to have met Google's criteria for providing proper attribution. However, I see some open space below the Android Robots perfect for this purpose. They could easily add it with a good marker and then all would be fine, right?

So, should Google and Apple be more concerned about promotions like the above or about "fake" stores? What do you think?

No comments:

Post a Comment