Monday, March 6, 2017

Two Creative Year of the Rooster Promotions in Hong Kong

As in Jieyang, Zhuhai, Zhongshan, and Macau, I saw many artistic depictions of chickens in Hong Kong to welcome in the Year of the Rooster. I will share two of the more creative examples I saw there.

The first was one of several sculptures in a Lunar New Year promotion involving the local designer Eric So and MT masking tape at the iSquare shopping mall in Tsim Sha Tsui.

rooster with happy children faces designed by Eric So

I am going to take the liberty of naming it "Fowl Happiness".

The other chickens were in an advertisement for Apple I saw in Causeway Bay. It featured a piece of art made with the iPad Pro and Apple Pencil. As I noted before, it isn't clear in many cases whether the chicken depicted is specifically a rooster or a hen. In this case, I think there is one of each, though the rooster is more prominent.

Apple Year of the Rooster advertisement in Hong Kong featuring a piece by Victo Ngai

No witty (or less than witty) name is coming to mind, but fortunately the artist Victo Ngai provided a namer of her own: Apple Lucky Rooster. Follow the link for some details about the creative process behind the piece and photos of some other locations where it appeared.

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