Friday, November 21, 2014

Hello Kitty Loves You and Your Blood in Shanghai

How can more people be encouraged to donate blood?

In many Chinese cities, I have seen mobile blood donation centers in buses, often parked near shopping areas, parks, or public squares. For example, here is one I saw several years ago in Kunming, Yunnan:

blood donation bus with cartoon image of two walking blood droplets in Kunming

Increasing blood donation's visibility and making it more convenient seem like reasonable strategies. But is there something that can be done to improve the buses? In Shanghai, some thought adding a Hello Kitty theme might be an answer.

Hello Kitty themed blood donation bus in Shanghai

I saw the Hello Kitty blood donation bus in operation between the Shanghai Railway Station and the Shanghai Long-Distance Bus Station. It first appeared this summer, and Kotaku has a collection of photos of its interior.

I would be curious to see a study comparing the effectiveness of the Hello Kitty bus versus more typical blood donation buses in different locations. Perhaps a train station isn't where this particular bus could have the largest impact. Whatever the case, it's an interesting tactic to consider and a change of pace from walking blood droplets.

No comments:

Post a Comment