Wednesday, October 26, 2016

Smog and Blue Spirits in Shenyang

One the same day I photographed one of the many smoggy streets in Shenyang, a digital billboard also caught my attention. A weather forecast on it didn't offer any specifics but seemed a bit optimistic.

digital billboard displaying a weather forecast for sunny skies

If the contrast lowered people's spirits, perhaps what they needed were . . . some spirits. The digital billboard displayed one possible solution: Tianzhilan.

digital billboard displaying an advertisement for Tianzhilan (洋河蓝色经典天之蓝) baijiu

Yanghe Distillery, whose ads I have seen in many Chinese cities, has some inspiring words about this baijiu:
The heights of heaven radiate hues of blue—the essence of Tianzhilan is loftiness, the upper limits of our imaginations. A glass of Tianzhilan contains the expanses of the heavens, and only those with the courage to soar will experience its beauty.
Assuming heaven is full of clean air, that could do the trick. Some people may be more influenced by the smoggy Red Star Wine ad I first saw in Beijing though. Red Star is also a lot cheaper. At least people have options, if they have the courage.

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