Pages

Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Wednesday, October 26, 2016

Smog and Blue Spirits in Shenyang

One the same day I photographed one of the many smoggy streets in Shenyang, a digital billboard also caught my attention. A weather forecast on it didn't offer any specifics but seemed a bit optimistic.

digital billboard displaying a weather forecast for sunny skies


If the contrast lowered people's spirits, perhaps what they needed were . . . some spirits. The digital billboard displayed one possible solution: Tianzhilan.

digital billboard displaying an advertisement for Tianzhilan (洋河蓝色经典天之蓝) baijiu


Yanghe Distillery, whose ads I have seen in many Chinese cities, has some inspiring words about this baijiu:
The heights of heaven radiate hues of blue—the essence of Tianzhilan is loftiness, the upper limits of our imaginations. A glass of Tianzhilan contains the expanses of the heavens, and only those with the courage to soar will experience its beauty.
Assuming heaven is full of clean air, that could do the trick. Some people may be more influenced by the smoggy Red Star Wine ad I first saw in Beijing though. Red Star is also a lot cheaper. At least people have options, if they have the courage.

Wednesday, October 12, 2016

The Mudanjiang Wanda Plaza: A Few Observations of Stores, Food, and Fun

Mudanjiang Wanda Plaza Shopping Mall
The Mudanjiang Wanda Plaza Shopping Mall

Several years ago I posted about the Kaifu Wanda Plaza in Changsha, Hunan. Since then I have seen a number of Wanda Plazas in other cites across China. Most recently, I visited the Mudanjiang Wanda Plaza in Mudanjiang, Heilongjiang. The 144th Wanda Plaza in China opened a few months ago and includes a shopping mall, apartments, and office space. I won't be doing a comprehensive overview, but I will share some of my impressions during a brief visit to the shopping mall.

When I looked at the mall map, the most curious thing was an "Apple" store. I doubted Mudanjiang had an Apple Store and was not the least bit surprised when I discovered it referred to an Apple authorized reseller.

Authorized Apple reseller store in the Mudanjiang Wanda Plaza


Well, the store claims it is an authorized reseller. At the moment I don't see any mention of it in Apple's online search tool for authorized resellers in China.

Elsewhere in the mall, I saw an Adidas Kids store.

adidas kids store in the Mudanjiang Wanda Plaza


The online Adidas reseller tool isn't working for me, so I can't comment more on that topic. I didn't see an Adidas-imitating Adisco shoes store in the mall though.

I also did not see any entertainment like the Toyota promotion I saw at the Kaifu Wanda Plaza. But I did see a promotion which featured some children in a fun competition.

children competing in a game on a stage inside the Mudanjiang Wanda Plaza


I have seen Zoo Coffee, a Korean animal-themed coffeehouse chain, at other Wanda Plazas. None here, but Zebra coffee is available.

Zebra coffee shop at the Mudanjiang Wanda Plaza


There are many options for food, including three familiar Western chains: Dairy Queen, Pizza Hut, and Burger King.

Dairy Queen at the Mudanjiang Wanda Plaza


Pizza Hut at the Mudanjiang Wanda Plaza



Burger King at the Mudanjiang Wanda Plaza


Pizza Hut and Burger King have prime locations at one of the main entrances. The Burger King is notable in part because Mudanjiang does not have a single McDonald's. This may be the first time I was in a Chinese city with a Burger King but not a McDonald's.

The third floor of the mall is full of other restaurants. Several offer buffets, including one with something of an Alps theme.

Alps Pizza Buffet at the Mudanjiang Wanda Plaza


There is also, as usual for a mall, a Sichuan option.

Sichuan-style restaurant at the Mudanjiang Wanda Plaza


Several restaurants, such as Pig Boeuf, sport a trendy style which has seemingly grown popular in parts of China.

Pig Boeuf at the Mudanjiang Wanda Plaza


Pig Boeuf had a nice family standing out front.

humanoid pig family statues at the Mudanjiang Wanda Plaza


Apparently these humanoid pigs are meant to encourage people to eat pork. If they have the opposite effect, a nearby vegetarian restaurant might be a good option.

vegetarian restaurant at the Mudanjiang Wanda Plaza


I wouldn't call Mudanjiang a vegetarian-friendly place, so seeing this restaurant at the Wanda Plaza was a bit of a surprise. When I looked inside I saw that unlike other restaurants it had zero customers. Instead, employees including two chefs were sitting at a table looking extremely bored. Too bad.

Finally, to close out this odd set of observations from the Mudanjiang Wanda Plaza on a happier note, I will share my favorite: a man and presumably his daughter taking a ride through the mall on an electric dinosaur kiddie car.

father and daughter riding an electric dinosaur kiddie car at the Mudanjiang Wanda Plaza


Now that is a great way to mall.

Sunday, October 9, 2016

"Bonjour" From the Mudanjiang Wanda Plaza

Wanda Plaza "Bonjour" sign on a wall bordering a construction site in Mudanjiang, China


Wanda Plaza "你好" sign on a wall bordering a construction site in Mudanjiang, China


Wanda Plaza "안녕하세요" sign on a wall bordering a construction site in Mudanjiang, China


Wanda Plaza "Hello" sign on a wall bordering a construction site in Mudanjiang, China


These signs with equivalents of "hello" in French, Chinese, Korean, and English appear on a wall bordering a construction site in Mudanjiang.

wall bordering construction site for a section of the Mudanjiang Wanda Plaza in China


I will share a bit more about the Mudanjiang Wanda Plaza, particularly its completed sections, later.

Tuesday, September 6, 2016

Mooncake Delivery in Macau

Today I saw more signs in Macau of the upcoming Mid-Autumn Festival holiday, including this truck delivering Maxim's mooncakes.

Maxim's bakery truck delivering mooncakes in Macau

Unlike the mooncakes for dogs and cats I saw advertised elsewhere in Macau, these appeared to be for humans.

Later in the day, I saw a Koi Kei bakery truck with a less traditional design than I have seen before. The truck's design featured mooncakes. Again, they are presumably for humans, but they do have a popular cat theme.

Koi Kei bakery delivery truck with Hello Kitty mooncake design in Macau

Hello Kitty mooncakes represent a fusion of sorts between Chinese and Japanese cultures. I will soon share another mooncake fusion cooked in a place far away from Macau.

Thursday, August 11, 2016

Play, Chainsaws, and Smashing Ukeleles in Taiyuan

billboard advertisement for a performance by Jolin Tsai (蔡依林) in Taiyuan

In a section of Taiyuan with several newer shopping centers, over a month ago I saw the above advertisement for Taiwanese pop star Jolin Tsai's (蔡依林) concert featuring music from her most recent album "Play". A concert poster with a fuller image reveals that Tsai is destroying a disco ball.

concert poster for Jolin Tsai's "Play" performance in Taiyuan
Source

I am guessing that Tsai didn't really put herself at risk of being cut by flying disco ball shards, no matter what her feelings towards disco balls may be.

Whatever the case, the video for the song "Play" is remarkable. So much happens that I don't even know where to begin. In the 2014 piece "Asia’s Dancing Queen May Have Given Us the Year’s Best Pop Music Video" in Time, Nolan Feeney highlighted some key parts:
Nudity, aerobics-inspired choreography and fantastical colors all play major roles in the Sims-inspired clip. Also, someone gets hit in the face with a ukelele, so there’s that, too.
The scenes with apparent nudity are appropriately blurred, so the video should be safe for work as long as a company doesn't have a strict ukelele-violence policy. The official YouTube version doesn't include English subtitles, but this video does (may need to click "CC" to turn them on):


For those in the U.S. now wishing they could see the Play World Tour live, you missed a big chance. Tsai performed in Atlantic City earlier this year.

Tuesday, June 14, 2016

Grass-Mud Horse Makes Another Promotional Appearance in Beijing

Today was a special day. I saw a promotion in Beijing with a grass-mud horse.

Alpaca in a promotion in Beijing's Sanlitun area

Or maybe it was an alpaca — hard to say. Whatever the case, this isn't the first time such an animal has been part of a promotion in the Sanlitun area.

Maybe tomorrow I will see a promotion with a river crab.

Monday, May 30, 2016

UV Protection Meets Spaceballs In Taipei

Yesterday at the Xinyi Place shopping area in Taipei, I saw something unusual.

to young women wearing huge silver helmets and passersby


The large shiny helmets, reminiscent of the movie Spaceballs, were hard to miss.

young woman wearing a huge helmet applying lotion to a toddler


Soon the helmets came off. Yet the activities proceeded as before.

young women in silver skirts applying lotion to passers by in Taipei


This wasn't a promotion for a Spaceballs sequel. Instead, it was a promotion for lotions with UV protection — a common type of product in a region where many want to keep or make their skin a whiter color — from the Japanese brand Bioré. The young women wearing the helmets offered to apply lotion to the arms of passersby, whether woman, man, or child.

Nothing was available for purchase, but some people had their photos taken with the lotion.

young woman having her photo taken with a Biore lotion


The large helmets appeared to be helpful in attracting attention. Presumably, they represent the lotion's ability to block UV light, which raises a key question I'm not sure Bioré has considered.

How many people would rather buy the helmets?

Two giant Bioré UV helmets

Friday, May 27, 2016

Assorted Links: School Commute Peril, No Need for Refrigerators, and Deceptive Medical Treatment

1. Photos of how some children in Sichuan province must commute to school remind me of nightmares I have had:
Authorities in south-west China have vowed to come to the aid of an isolated mountain village after photographs emerged showing the petrifying journey its children were forced to make to get to school.

To attend class, backpack-carrying pupils from Atuler village in Sichuan province must take on an 800m rock face, scrambling down rickety ladders and clawing their way over bare rocks as they go.

2. Fortunately, most in China don't have as difficult of a commute. In fact, an especially short commute is one of the reasons why some people like those in a small Shandong town don't use refrigerators:
Aunt worked as a nurse in the local hospital, and as traditionally is the case with state-owned institutions in China, there was an apartment complex specially built for the hospital workers right across the street, which saved her from having to make much of a commute. On most days—so long as she had not worked the night shift—she would go to work in the morning and come back a little before noon, when she would have enough time to prepare lunch. This schedule was more or less the norm in Jiaxiang. Adults had long breaks off work in the middle of the day. And high-school students, who might be in school till 8 or 9 p.m., were given enough time at midday to go home for lunch. The daily schedule of working adults and students thus accommodated schedules that allowed lunch to be cooked and eaten at home, and that, in turn, meant that most food eaten at home would be finished off the same day it was prepared.

3. Sometimes, large pieces of equipment are bought and used for reasons relating to deception:
A salesman at Dongnan Medical soon explained why many of the devices were built to resemble MRI machines. "Private hospitals need to let customers know these are valuable pieces of equipment," he said. "The big devices entice customers in for treatment" . . . .

The machine resembled a large, open-style MRI machine, and its sleek white exterior held long English words—"Electrochemical Apparatus," "Infrared Light." On the patient table, a framed certificate stated the machine was made by the USA Wolman Prostate Institute, which later research revealed is a dummy company . . .

"The red light cures prostatitis," the salesman said, beaming proudly and handing me a brochure for the Wolman Prostate Gland Treatment System. The brochure featured a photo of the USA Wolman Prostate Institute's research center, which, thanks to a clearly labeled sign on the building, I quickly discovered was actually a photo of Invesco Field, where the Denver Broncos play football.
In multiple ways, the ending to this disturbing story about medical malfeasance in China is not a happy one.


4. As usual for these "assorted links" posts, I had a forth link to share. But another perspective just came to mind, and I want to consider it more. I have to run now, so I will share the piece later.

Thursday, April 7, 2016

Ad Takes On the Idea of "Leftover Women" in China

"Finally, an ad that celebrates single, independent Chinese women." ~ Leta Hong Fincher

In many different regions of China before I have seen marriage markets and have listened to women tell personal stories which are similar to those in the ad Fincher referenced. But I had not before seen a similar response to the use of the term "leftover women". Watch the video (on YouTube):

Monday, March 14, 2016

Let it Styrofoam: A Christmas Club Party with a Frozen Theme in Xiamen

A nativity scene with Olaf wasn't the only mix of Christmas and the movie Frozen I saw a few months ago in Xiamen. I also saw an advertisement for a Frozen-themed Christmas party at the Royal No. 1 Club (皇家壹号).

promotion for a Christmas party at the Royal No. 1 Club (皇家壹号) in Xiamen


Using large broken pieces of styrofoam for snow was a special touch.

promotion for a Christmas party at the Royal No. 1 Club (皇家壹号) in Xiamen with Olaf and crushed styrofoam for snow


Sadly, I must report that I didn't go to the party and couldn't find any photos of it after a brief online search. So instead I will share a link to the first set of photos and video I found for another night at the club. They may push the boundary of "safe for work", though China's censors haven't been bothered (a defense HR would surely appreciate). I will share here one hopefully safe-for-work photo from the set which includes a couple of "mobile moments" — not everybody seemed captivated by the live entertainment.

young woman uses a mobile phone while four dancers pose at the promotion for a Christmas party at the Royal No. 1 Club (皇家壹号) in Xiamen
From Paigu.com

Just imagine a similar scene with Frozen characters and crushed styrofoam. Perhaps that will be close to what the Christmas party was like.

Promoting a New Ceramics Center in Xiamen with a Snowman and a Ghost

I previously didn't offer any explanation for a nativity scene in Xiamen which included a snowy Disney character. But, as usual, context matters, so now I will share some.

There were two related displays at the Zhongshan Road Pedestrian Street. Neither had a similar Christian theme.

promotional display for the Shunmei Ceramic Cultural Center at the Zhongshan Road Pedestrian Street in Xiamen

promotional display for the Shunmei Ceramic Cultural Center at the Zhongshan Road Pedestrian Street in Xiamen


Long story short, they were all part of a promotion for the grand opening of the Shunmei Ceramic Cultural Center.

According to the Shunmei Group's website, the company has passed a "factory audit of Disney". The website currently features some Frozen-themed items.

Disney Frozen items displayed on Shunmei Group website

Olaf's presence in the nativity scene now seems less mysterious — same with the Snow White and the Seven Dwarves' and even the non-Disney minion's presence in the first photo above.

A Shunmei post in Chinese provides some examples of the items which would be available for purchase at the Shunmei Ceramic Cultural Center. It also has an advertisement for the grand opening which includes part of an iconic scene from the movie Ghost.

ad with a photo from the movie Ghost for the grand openning of the Shunmei Ceramic Cultural Center in Xiamen

This raises obvious questions such as "Where is Olaf?" and "Are they making a ceramic minion?"

This is yet another example where digging deeper raised more questions than it answered. But at least some were answered. Maybe.

Tuesday, March 8, 2016

Laundry Detergent and Fashion: Women's Day in China

Today is a special day in much of the world, and, as reported by China Change, this year China spared no effort in its preparations:
Just before International Women’s Day on March 8, the Feminist Five activists in China, as well as their defense counsel, have been spoken to and put under pressure by police, according to friends and lawyers of the activists, communicating via social media.

On March 3, Internal Security police, the branch of the Public Security Bureau focused on internal political threats, sought out the defense lawyers of the feminist activists.
In Zhongshan on International Women's Day last year, I didn't see anything of note except a promotion for female lip hair removal. Several days later, I saw a Women's Day sale at the military-themed clothing store War Ground. Similarly, this year in Jieyang the only signs of Women's Day I noticed were sales at some small stores.

Women's Day sale at Cosmo Lady in Jieyang

Women's Day sale at Kekafu in Jieyang

Women's Day sale at Anta in Jieyang

Women's Day sale at Ray Li Lady in Jieyang

Women's Day sale at Living Store in Jieyang featuring laundry detergent and dishwashing liquid

Women's Day sale at Art CNW in Jieyang featuring laundry detergent and dishwashing liquid

Remarkably, two of the Women's Day sales featured laundry detergent and dishwashing liquid.

Perhaps also in the spirit of the holiday, Xinhua News on blocked-in-China Twitter today reported "Nearly 5 million Chinese women received micro-financing worth $38.1 bln in 2015". The tweet also included a photo.

women wearing qipaos posing for a photo in China

I recognize the location as the Jiefangbei Pedestrian Street in Chongqing. After that, I must admit I have a few questions.

So I will end this piece simply by recommending Julie Makinen's story "How does China mark Women's Day? Hold the feminism, bring on the fashion show".

Wednesday, February 24, 2016

A Brief Look at Some Movie Posters in Jieyang

Building with the Rongjiang Theater on its upper floors

It has been a while since I shared two movie posters which caught my eye in Shaoguan, Guangdong. So I will mention when I passed by the Rongjiang Theater today in Jieyang, Guangdong, I noticed a poster for Mermaid (美人鱼), a new movie from Hong Kong (a review).

Mermaid (美人鱼) movie poster in front of the Rongjiang Theater in Jieyang, China


On the poster was a schedule for today's showtimes.

movie showtimes at the Rongjiang Theater in Jieyang

Notably, two of the three movies are in Cantonese, a common dialect in Guangdong. Most people in Jieyang speak the local Chaoshan dialect, which is very different, in their daily life. But the few people I have asked told me they are able to understand Cantonese, if not speak it. The third movie is in Putonghua, a standardized form of Mandarin and China's official language.

Nearby were other movie posters. One pair represented future and past movies with a space theme.



Like the Midnight Whispers movie poster I saw months ago, the Star Wars poster includes an error. This one made me think of The Shining (spoiler alert: relevant movie excerpt). Perhaps the error wouldn't have occurred had they used the Chinese poster, though that version raised other questions.

I had intended to see if there was anything interesting to say about the Space Panda movie. But an online search first led me to a potentially seizure-inducing video about the Space Panda video game. I am guessing it is of no relation to the Chinese movie, but it has left me feeling like its best to stop here regardless.