A two-story M&M's World recently opened along Shanghai's popular Nanjing Road Pedestrian Street. A press release stated:
M&M’s is the world’s biggest chocolate brand and a popular and growing brand in China and across Asia. The brand, in partnership with Mars Retail Group, which operates the M&M’s World stores across the globe, selected Shanghai as the ideal city for the first M&M’s World store in Asia, due to the city’s truly global feel and appeal. The location in the Brilliance Shimao International Plaza made perfect sense for the world’s biggest chocolate brand, as East Nanjing Road is the busiest pedestrian street in China and a highly visited tourist destination in Shanghai.In addition to M&M's chocolate candies, the store sells a wide variety of M&M themed goods.
And staff offer their assistance for the numerous photographic opportunities which beckon.
During my visit on a Wednesday afternoon, the store was not packed but had a steady stream of visitors. Despite all of the attractions, though, a few people appeared less-than-captivated.
Of particular interest to me were the store's localizations for the Shanghai market—such as the Shanghai-themed shirts, Chinese lanterns, and M&M's characters in panda costumes.
One stood out above the rest, and with mixed emotions I can now say I have seen the "Great Wall of Chocolate".
Regardless of the wall's apparent popularity, only time will tell for sure whether the store has lasting power similar to a more famous wall in China or faces the same fate as a Shanghai Barbie store.