The girls in the above photo were excitedly talking to each other and giggling while using a computer at a mall bookstore in Melaka, Malaysia. They were seeking the book The One Direction Story: An Unauthorized Biography by Danny White. For readers not familiar with One Direction, according to Wikipedia:
One Direction are an English-Irish pop boy band based in London, consisting of members Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson. They signed with Simon Cowell's record label Syco Records after being formed and finishing third in the seventh series of British television singing competition The X Factor in 2010. The group subsequently signed in the United States with Columbia Records. Their two albums Up All Night (2011) and Take Me Home (2012), broke several records, topped the charts of most major markets, and generated worldwide chart-topping singles, including "What Makes You Beautiful" and "Live While We're Young".I have no deep insights to share about the popularity of boy bands. I'll just say that the above scene did not strike me as out of the ordinary for Malaysia and that minus a few hijabs it is one I could imagine commonly occurring in any U.S. city.
Propelled to international success by the power of social media, One Direction are often described as sparking the resurgence in the boy band concept, and of forming part of a new "British Invasion" in the United States.