Thursday, November 29, 2012

Deconstructing Mental Boxes

Several years ago while working on a fascinating research project at Microsoft China, an interaction designer tried to motivate me with a phrase I referenced in my previous post: "You should try to think outside the box!"

Staring at him straight in the eyes, I slowly and emphatically said, "I don't even have a box."

The designer appeared to be rather surprised by my response. After letting it soak in for a moment, I proceeded to animatedly explain that I considered the phrase to be sometimes overused or misused. Fortunately, he was greatly entertained by my commentary. And for better or worse, I never heard him use the phrase again except in a joking fashion.

Shortly after that incident, I came across a video which gave the phrase a well-deserved treatment and captured some of what I had expressed. I recommend watching this great example of, um, thinking outside the box.

outside the box from joseph Pelling on Vimeo.

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